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Snap SNAP Advertising revenue — Total Revenue
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Where this comes from
Reported directly by Snap in its filing.
Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
The source filing: Snap’s 10-Q, filed August 4, 2026.
- Filed
- Aug 3, 2026, 8:00 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001564408-26-000052
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Advertising revenue | $1,282,522 | $1,173,548 | $2,525,984 | $2,384,417 |
| Other revenue | 316,471 | 171,382 | 601,800 | 323,730 |
| Total revenue | $1,598,993 | $1,344,930 | $3,127,784 | $2,708,147 |
Item 1. Financial Statements
FAQ
- What is Snap's advertising revenue — total revenue?
- Snap (SNAP) reported advertising revenue — total revenue of $1.28B in Q2 2026.
- How has Snap's advertising revenue — total revenue changed year-over-year?
- Snap's advertising revenue — total revenue increased by 9.3% year-over-year, from $1.17B to $1.28B.
- What is the long-term trend for Snap's advertising revenue — total revenue?
- Over 2 years (2023 to 2025), Snap's advertising revenue — total revenue has grown at a 8.5% compound annual growth rate (CAGR), from $4.41B to $5.19B.
- What does advertising revenue — total revenue mean?
- This metric represents the total gross revenue generated specifically from advertising services provided across the platform. It encompasses all ad formats, including sponsored lenses, filters, and video advertisements, serving as the primary driver of the company's financial performance. By isolating this segment, investors can evaluate the monetization efficiency of the user base and the company's ability to attract marketing spend from third-party brands.
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