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Snap SNAP Advertising revenue — Total Revenue

Other product segments

Other revenue
$285.33M+87.3%

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Other financials

Income statement

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Revenue$1.5B+12.1%
Gross profit$863.6M+19.3%
Operating income-$74.4M+61.6%
Net income-$89.0M+36.3%
EPS (diluted)-$0.05+37.5%

Balance sheet

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Cash & equivalents$1.1B+16.5%
Total debt$4.2B-0.2%
Total equity$2.1B-9.8%
Total assets$7.5B-1.2%

Cash flow

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Operating cash flow$326.8M+116%
CapEx$40.8M+9.6%
Free cash flow$286.0M+150%

Valuation

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Market cap$7.72B-47.4%
Enterprise value$10.86B-39.6%
P/S1.3×-1.4×

Profitability

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Gross margin55.8%+1.7pp
Operating margin-7.6%-2.0pp
Net margin-7.5%-1.4pp
FCF margin10%+4.6pp

Returns & leverage

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Return on equity-20.7%-2.7pp
Debt / equity+0.2×
Current ratio3.5×-0.8×

Where this comes from

Reported directly by Snap in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The official record: Snap’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Snap's advertising revenue — total revenue?
Snap (SNAP) reported advertising revenue — total revenue of $1.24B in Q1 2026.
How has Snap's advertising revenue — total revenue changed year-over-year?
Snap's advertising revenue — total revenue increased by 2.7% year-over-year, from $1.21B to $1.24B.
What is the long-term trend for Snap's advertising revenue — total revenue?
Over 2 years (2023 to 2025), Snap's advertising revenue — total revenue has grown at a 8.5% compound annual growth rate (CAGR), from $4.41B to $5.19B.
What does advertising revenue — total revenue mean?
The total amount of money earned from selling advertising space and services on the platform.
How do you interpret advertising revenue — total revenue?
An increase indicates strong demand for the platform's ad inventory and effective monetization of user engagement, while a decrease may signal weakening advertiser sentiment or increased competition for digital ad budgets.
How does advertising revenue — total revenue compare across companies?
This is the primary revenue stream for most social media and digital platform companies, making it directly comparable to ad revenue segments reported by Meta, Pinterest, or Alphabet.