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Sirius XM SIRI Advertising revenue — Total Revenue

Other product segments

Subscriber revenue
$1.64B+0.6%
Other revenue
$68M-11.7%
Equipment revenue
$36M-21.7%

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$10.67M—

Other financials

Income statement

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Revenue$2.2B+1.0%
Gross profit$1.2B-2.8%
Operating income$472.0M+29.3%
Net income$239.0M+16.6%
EPS (diluted)$0.70+22.8%

Balance sheet

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Cash & equivalents$174.0M+89.1%
Total debt$9.5B-7.3%
Total equity$11.9B+5.1%
Total assets$27.2B-0.5%

Cash flow

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Operating cash flow$722.0M+32.2%
CapEx$130.0M-10.3%
Free cash flow$592.0M+47.6%

Valuation

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Market cap$10.35B+46.5%
Enterprise value$19.63B+14.3%
P/E11.8×—
P/S1.2×+0.4×

Profitability

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Gross margin53.5%-0.3pp
Operating margin19.1%—
Net margin10.2%—
FCF margin18%+6.4pp

Returns & leverage

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Return on equity7.6%—
Debt / equity0.8×-0.1×
Current ratio0.5×+0.1×

Where this comes from

Reported directly by Sirius XM in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The source filing: Sirius XM’s 10-Q, filed July 30, 2026.

Filed
Jul 30, 2026, 9:45 AM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0000908937-26-000022
(in millions, except per share data)For the Three Months Ended June 30, 2026For the Three Months Ended June 30, 2025For the Six Months Ended June 30, 2026For the Six Months Ended June 30, 2025
Revenue:
Subscriber revenue$1,638$1,629$3,250$3,231
Advertising revenue454432861826
Equipment revenue36467787
Other revenue32316362
Total revenue2,1602,1384,2514,206
Operating expenses:
Cost of services:

Item 1. Financial Statements (unaudited)

FAQ

What is Sirius XM's advertising revenue — total revenue?
Sirius XM (SIRI) reported advertising revenue — total revenue of $454M in Q2 2026.
How has Sirius XM's advertising revenue — total revenue changed year-over-year?
Sirius XM's advertising revenue — total revenue increased by 5.1% year-over-year, from $432M to $454M.
What is the long-term trend for Sirius XM's advertising revenue — total revenue?
Over 4 years (2021 to 2025), Sirius XM's advertising revenue — total revenue has grown at a 0.6% compound annual growth rate (CAGR), from $1.73B to $1.77B.
What does advertising revenue — total revenue mean?
This metric represents the total gross revenue generated specifically from advertising services across the company's media platforms. It captures income derived from selling ad inventory, including audio spots, sponsorships, and digital display ads, distinct from subscription-based revenue streams. This segment is a critical indicator of the company's ability to monetize its user base through third-party brand partnerships and marketing placements.

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