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Planet Fitness PLNT National advertising fund revenue — Total Revenue
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Where this comes from
Reported directly by Planet Fitness in its filing.
Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
The source filing: Planet Fitness’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:17 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001637207-26-000044
| (in thousands, except per share amounts) | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Revenue: | ||||
| Franchise | $102,856 | $96,877 | $205,105 | $190,117 |
| National advertising fund revenue | 32,922 | 22,781 | 65,140 | 44,721 |
| Corporate-owned clubs | 143,862 | 138,989 | 284,484 | 272,658 |
| Equipment | 85,583 | 82,232 | 147,730 | 110,045 |
| Total revenue | 365,223 | 340,879 | 702,459 | 617,541 |
| Operating costs and expenses: | ||||
| Cost of revenue | 64,495 | 59,423 | 109,836 | 81,908 |
Item 1. Condensed Consolidated Financial Statements
FAQ
- What is Planet Fitness's national advertising fund revenue — total revenue?
- Planet Fitness (PLNT) reported national advertising fund revenue — total revenue of $32.92M in Q2 2026.
- How has Planet Fitness's national advertising fund revenue — total revenue changed year-over-year?
- Planet Fitness's national advertising fund revenue — total revenue increased by 44.5% year-over-year, from $22.78M to $32.92M.
- What is the long-term trend for Planet Fitness's national advertising fund revenue — total revenue?
- Over 4 years (2021 to 2025), Planet Fitness's national advertising fund revenue — total revenue has grown at a 13.5% compound annual growth rate (CAGR), from $52.36M to $86.99M.
- What does national advertising fund revenue — total revenue mean?
- This metric represents the total revenue generated through a centralized advertising fund collected from franchisees to support brand-wide marketing and promotional initiatives. It reflects the scale of the company's collective marketing efforts and the financial contributions made by franchise locations to drive brand awareness and member acquisition. Growth in this segment typically correlates with an expanding franchise footprint and increased system-wide marketing activity.
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