Planet Fitness
PLNTPlanet Fitness is a leading global franchisor and operator of fitness centers known for its 'Judgement Free Zone' philosophy.
Earnings
Next report
Aug 5, 2026 (In 1 week)Revenue estimate$356.8M
EPS estimate$0.85
Valuation & ratios
Segments
Competitors
By market cap
By revenue growth
Profile
Planet Fitness is a leading global franchisor and operator of fitness centers known for its 'Judgement Free Zone' philosophy. The company provides a high-value, low-cost fitness experience focused on a non-intimidating environment for casual gym users. Its business model leverages a large-scale franchise network to drive recurring revenue through membership dues, royalties, and equipment sales.
Competitive position
A market leader in the high-volume, low-price fitness segment with a dominant scale advantage in national advertising and equipment purchasing power.
GeographiesUnited States, Canada, Mexico, Australia, Spain, Panama
Customer segmentsMass market, Value-conscious consumers, First-time gym users
Business modelFranchise, Subscription, B2B Equipment Sales
SuppliersThird-party fitness equipment manufacturers, Commercial real estate landlords, Marketing and advertising agencies, Cloud-based IT and payment processing vendors
CustomersIndividual gym members, Franchise business owners, Retail brand partners
CountryUnited States of America
Listed2015
Employees3.4K
CEOColleen Keating
SectorConsumer Cyclical
IndustryLeisure
Websiteplanetfitness.com
FilingsSEC EDGAR
Questions, answered.
- What is Planet Fitness's market cap?
- Planet Fitness (PLNT) has a market capitalization of $4.3B and trades on NYSE.
- What is Planet Fitness's revenue and profitability?
- Planet Fitness generated $1.4B in trailing twelve-month revenue with net income of $228.8M, representing a net margin of 16.5%. Gross margin stands at 81.7%, with free cash flow of $265.9M. These figures are based on the Q1 2026 filing.
- Who are Planet Fitness's competitors?
- Planet Fitness's key competitors include Peloton Interactive, Inc., Xponential Fitness, Inc., Life Time Group Holdings, Inc., and others. These companies compete in similar markets and product categories.
- Who does Planet Fitness partner with?
- Planet Fitness's notable partners include Boys & Girls Clubs of America, Times Square Alliance, ABC Fitness Solutions.
- What subsidiaries does Planet Fitness have?
- Planet Fitness's subsidiaries include Pla-Fit Holdings, LLC.
- Where is Planet Fitness headquartered?
- Planet Fitness is headquartered in United States of America and employs approximately 3,411 people. It has been publicly traded since 2015.
