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Planet Fitness PLNT Franchise — Total Revenue

Other product segments

Corporate-owned clubs
$143.86M+3.5%
National advertising fund revenue
$32.92M+44.5%

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Other financials

Income statement

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Revenue$365.2M+7.1%
Gross profit$300.7M+6.8%
Operating income$123.8M+20.9%
Net income$67.1M+15.6%
EPS (diluted)$0.87+26.1%

Balance sheet

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Cash & equivalents$371.2M-5.3%
Total debt$3.0B+13.4%
Total equity-$612.7M-286%
Total assets$3.0B-3.7%

Cash flow

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Operating cash flow$45.9M+4.5%
CapEx$41.9M+17.3%
Free cash flow$4.0M-51.3%

Valuation

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Market cap$4.05B-54.5%
Enterprise value$6.67B-40.1%
P/E17×-30.1×
P/S2.9×-4.2×

Profitability

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Gross margin81.7%-1.7pp
Operating margin30.9%+2.7pp
Net margin16.9%+1.8pp
FCF margin18.6%+2.2pp

Returns & leverage

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Return on equity-61.7%—
Debt / equity50.9×—
Current ratio1.6×-0.5×

Where this comes from

Reported directly by Planet Fitness in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The source filing: Planet Fitness’s 10-Q, filed August 6, 2026.

Filed
Aug 6, 2026, 4:17 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001637207-26-000044
(in thousands, except per share amounts)Three Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Revenue:
Franchise$102,856$96,877$205,105$190,117
National advertising fund revenue32,92222,78165,14044,721
Corporate-owned clubs143,862138,989284,484272,658
Equipment85,58382,232147,730110,045
Total revenue365,223340,879702,459617,541
Operating costs and expenses:
Cost of revenue64,49559,423109,83681,908

Item 1. Condensed Consolidated Financial Statements

FAQ

What is Planet Fitness's franchise — total revenue?
Planet Fitness (PLNT) reported franchise — total revenue of $102.86M in Q2 2026.
How has Planet Fitness's franchise — total revenue changed year-over-year?
Planet Fitness's franchise — total revenue increased by 6.2% year-over-year, from $96.88M to $102.86M.
What is the long-term trend for Planet Fitness's franchise — total revenue?
Over 4 years (2021 to 2025), Planet Fitness's franchise — total revenue has grown at a 12.4% compound annual growth rate (CAGR), from $238.35M to $380.97M.
What does franchise — total revenue mean?
This metric represents the total gross income generated by the franchise business segment, primarily derived from royalty fees, franchise fees, and other related services provided to franchisees. It serves as a key indicator of the health and scale of the franchised network and the company's ability to monetize its brand presence. Growth in this metric reflects successful expansion of the franchise footprint and increased system-wide sales.

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