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Snap SNAP North America — Total Revenue

Other geography segments

Europe
$353.75M+39.2%
Rest of world
$340.3M+18.9%

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Other financials

Income statement

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Revenue$1.6B+18.9%
Gross profit$931.1M+34.6%
Operating income-$170.7M+34.3%
Net income-$164.0M+37.6%
EPS (diluted)-$0.10+37.5%

Balance sheet

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Cash & equivalents$958.8M+3.6%
Total debt$4.2B+0.8%
Total equity$1.9B-6.9%
Total assets$7.5B+1.0%

Cash flow

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Operating cash flow$176.2M+99.1%
CapEx$55.7M-13.9%
Free cash flow$120.5M+407%

Valuation

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Market cap$9.01B-31.4%
Enterprise value$12.28B-25.2%
P/S1.4×-0.9×

Profitability

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Gross margin57.3%+3.5pp
Operating margin-5.9%-1.9pp
Net margin-5.6%-1.7pp
FCF margin11.1%+4.1pp

Returns & leverage

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Return on equity-17.8%-4.5pp
Debt / equity2.2×+0.2×
Current ratio2.9×-0.9×

Where this comes from

Reported directly by Snap in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The source filing: Snap’s 10-Q, filed August 4, 2026.

Filed
Aug 3, 2026, 8:00 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001564408-26-000052
Line itemThree Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
North America (1) (2)$904,946$804,395$1,729,486$1,609,329
Europe (3)353,745254,209669,176477,466
Rest of World340,302286,326729,122621,352
Total revenue$1,598,993$1,344,930$3,127,784$2,708,147

Item 1. Financial Statements

FAQ

What is Snap's north america — total revenue?
Snap (SNAP) reported north america — total revenue of $904.95M in Q2 2026.
How has Snap's north america — total revenue changed year-over-year?
Snap's north america — total revenue increased by 12.5% year-over-year, from $804.4M to $904.95M.
What is the long-term trend for Snap's north america — total revenue?
Over 4 years (2021 to 2025), Snap's north america — total revenue has grown at a 4.9% compound annual growth rate (CAGR), from $2.87B to $3.47B.
What does north america — total revenue mean?
This metric represents the total gross revenue generated from advertising and other services within the North American geographic segment. It serves as a primary indicator of the company's ability to monetize its user base in its most mature and highest-average-revenue-per-user market. Fluctuations in this figure reflect changes in regional advertising demand, user engagement levels, and the effectiveness of local sales strategies.

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