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Meta Platforms, Inc. META Sales & Marketing

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Other financials

Income statement

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Revenue$56.3B+33.1%
Gross profit$46.1B+32.7%
Operating income$22.9B+30.3%
Net income$26.8B+60.9%
EPS (diluted)$10.44+62.4%

Balance sheet

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Cash & equivalents$31.1B+3.4%
Total debt$86.8B+75.2%
Total equity$243.68B+31.7%
Total assets$395.25B+41.1%

Cash flow

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Operating cash flow$32.2B+34.1%
CapEx$19.0B+46.8%
Free cash flow$13.2B+19.3%

Valuation

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Market cap$1.38T-19.7%
Enterprise value$1.43T-17.4%
P/E19.5×-6.2×
P/S6.4×-3.7×

Profitability

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Gross margin81.9%+0.2pp
Operating margin41.2%-1.7pp
Net margin32.8%-6.3pp
FCF margin22.4%-8.3pp

Returns & leverage

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Return on equity32.9%-6.9pp
Debt / equity0.4×+0.1×
Current ratio2.3×-0.3×

Where this comes from

Reported directly by Meta Platforms, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Meta Platforms, Inc.’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Meta Platforms, Inc.'s sales & marketing?
Meta Platforms, Inc. (META) reported sales & marketing of $2.91B in Q1 2026.
How has Meta Platforms, Inc.'s sales & marketing changed year-over-year?
Meta Platforms, Inc.'s sales & marketing increased by 5.5% year-over-year, from $2.76B to $2.91B.
What is the long-term trend for Meta Platforms, Inc.'s sales & marketing?
Over 4 years (2021 to 2025), Meta Platforms, Inc.'s sales & marketing has grown at a -3.9% compound annual growth rate (CAGR), from $14.04B to $11.99B.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.