Operating Expenses
Sales & Marketing
Meta Platforms, Inc. Sales & Marketing decreased by 14.7% to $2.91B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 5.5%, from $2.76B to $2.91B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows a downward trend with a -3.9% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $3.26B | $3.55B | $4.39B | $3.31B | $3.60B | $3.78B | $4.58B | $3.04B | $3.15B | $2.88B | $3.23B | $2.56B | $2.72B | $2.82B | $3.24B | $2.76B | $2.98B | $2.85B | $3.41B | $2.91B |
| QoQ Change | — | +9.1% | +23.4% | -24.5% | +8.5% | +5.1% | +21.0% | -33.5% | +3.6% | -8.8% | +12.1% | -20.5% | +6.1% | +3.7% | +14.8% | -14.9% | +8.1% | -4.5% | +19.9% | -14.7% |
| YoY Change | — | — | — | — | +10.3% | +6.4% | +4.3% | -8.1% | -12.3% | -23.9% | -29.5% | -15.8% | -13.7% | -1.9% | +0.4% | +7.5% | +9.5% | +0.8% | +5.2% | +5.5% |
Range$2.56B – $4.58B
CAGR-2.4%
Avg YoY Growth-3.5%
Median YoY Growth+0.6%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Meta Platforms, Inc.'s sales & marketing?
- Meta Platforms, Inc. (META) reported sales & marketing of $2.91B in Q1 2026.
- How has Meta Platforms, Inc.'s sales & marketing changed year-over-year?
- Meta Platforms, Inc.'s sales & marketing increased by 5.5% year-over-year, from $2.76B to $2.91B.
- What is the long-term trend for Meta Platforms, Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), Meta Platforms, Inc.'s sales & marketing has grown at a -3.9% compound annual growth rate (CAGR), from $14.04B to $11.99B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.