Operating Expenses
Sales & Marketing
Zoom Video Communications, Inc. Sales & Marketing increased by 4.9% to $359.52M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 0.2%, from $358.90M to $359.52M. Over 4 years (FY 2022 to FY 2026), Sales & Marketing shows an upward trend with a 5.1% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q1 '21 | Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $245.67M | $271.18M | $293.70M | $325.42M | $362.78M | $400.47M | $427.75M | $505.59M | $422.50M | $373.37M | $374.38M | $371.05M | $348.01M | $358.77M | $361.70M | $358.90M | $346.97M | $339.00M | $342.81M | $359.52M |
| QoQ Change | — | +10.4% | +8.3% | +10.8% | +11.5% | +10.4% | +6.8% | +18.2% | -16.4% | -11.6% | +0.3% | -0.9% | -6.2% | +3.1% | +0.8% | -0.8% | -3.3% | -2.3% | +1.1% | +4.9% |
| YoY Change | — | — | — | — | +47.7% | +47.7% | +45.6% | +55.4% | +16.5% | -6.8% | -12.5% | -26.6% | -17.6% | -3.9% | -3.4% | -3.3% | -0.3% | -5.5% | -5.2% | +0.2% |
Range$245.67M – $505.59M
CAGR+8.3%
Avg YoY Growth+8.0%
Median YoY Growth-3.3%
Current Streak2 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Zoom Video Communications, Inc.'s sales & marketing?
- Zoom Video Communications, Inc. (ZM) reported sales & marketing of $359.52M in Q4 2025.
- How has Zoom Video Communications, Inc.'s sales & marketing changed year-over-year?
- Zoom Video Communications, Inc.'s sales & marketing increased by 0.2% year-over-year, from $358.90M to $359.52M.
- What is the long-term trend for Zoom Video Communications, Inc.'s sales & marketing?
- Over 4 years (2022 to 2026), Zoom Video Communications, Inc.'s sales & marketing has grown at a 5.1% compound annual growth rate (CAGR), from $1.14B to $1.39B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.