Operating Expenses
Sales & Marketing
Cisco Systems, Inc. Sales & Marketing decreased by 0.9% to $2.86B in Q2 2026 compared to the prior quarter. Year-over-year, this metric grew by 1.3%, from $2.82B to $2.86B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 4.3% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
21 periods
| Q1 '21 | Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q2 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $2.32B | $2.45B | $2.26B | $2.27B | $2.21B | $2.35B | $2.39B | $2.38B | $2.53B | $2.58B | $2.51B | $2.46B | $2.56B | $2.84B | $2.75B | $2.67B | $2.72B | $2.82B | $2.87B | $2.88B | $2.86B |
| QoQ Change | — | +5.7% | -7.6% | +0.2% | -2.5% | +6.3% | +1.8% | -0.3% | +6.0% | +2.1% | -2.8% | -1.9% | +4.1% | +11.0% | -3.1% | -2.9% | +1.9% | +3.5% | +1.9% | +0.3% | -0.9% |
| YoY Change | — | — | — | — | -4.7% | -4.0% | +5.7% | +5.2% | +14.4% | +9.8% | +4.8% | +3.1% | +1.3% | +10.2% | +9.8% | +8.7% | +6.4% | -0.8% | +4.3% | +7.8% | +1.3% |
Range$2.21B – $2.88B
CAGR+4.3%
Avg YoY Growth+4.9%
Median YoY Growth+5.2%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Cisco Systems, Inc.'s sales & marketing?
- Cisco Systems, Inc. (CSCO) reported sales & marketing of $2.86B in Q2 2026.
- How has Cisco Systems, Inc.'s sales & marketing changed year-over-year?
- Cisco Systems, Inc.'s sales & marketing increased by 1.3% year-over-year, from $2.82B to $2.86B.
- What is the long-term trend for Cisco Systems, Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), Cisco Systems, Inc.'s sales & marketing has grown at a 4.3% compound annual growth rate (CAGR), from $9.26B to $10.97B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.