What is Microsoft's sales & marketing?

Microsoft (MSFT) reported sales & marketing of $6.81B in Q1 2026.

How has Microsoft's sales & marketing changed year-over-year?

Microsoft's sales & marketing increased by 9.7% year-over-year, from $6.21B to $6.81B.

What is the long-term trend for Microsoft's sales & marketing?

Over 4 years (2021 to 2025), Microsoft's sales & marketing has grown at a 6.3% compound annual growth rate (CAGR), from $20.12B to $25.65B.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Microsoft MSFT Sales & Marketing

Sales & Marketing at other companies

International Business MachinesIBM

$282.25M-3.8%

Electronic ArtsEA

$254M+8.5%

PTCPTC

$140.09M+12.0%

Take-Two Interactive SoftwareTTWO

$392.2M-2.5%

AmazonAMZN

$10.31B+5.6%

SalesforceCRM

$3.77B+9.9%

Other financials

Income statement

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Revenue$82.9B+18.3%

Gross profit$56.1B+16.4%

Operating income$38.4B+20.0%

Net income$31.8B+23.1%

EPS (diluted)$4.27+23.4%

Balance sheet

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Cash & equivalents$32.1B+11.4%

Total debt$125.43B+19.4%

Total equity$414.37B+28.7%

Total assets$694.23B+23.4%

Cash flow

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Operating cash flow$46.7B+26.0%

CapEx$30.9B+84.4%

Free cash flow$15.8B-22.1%

Valuation

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Market cap$2.62T-26.1%

Enterprise value$2.71T-25.1%

P/E20.9×-15.8×

P/S8.2×-4.9×

Profitability

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Gross margin68.3%-0.8pp

Operating margin46.8%+1.6pp

Net margin39.3%+3.6pp

FCF margin22.9%-2.8pp

Returns & leverage

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Return on equity34%+0.4pp

Debt / equity0.3×0.0×

Current ratio1.3×-0.1×

Where this comes from

Reported directly by Microsoft in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Microsoft’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Microsoft's sales & marketing?: Microsoft (MSFT) reported sales & marketing of $6.81B in Q1 2026.
How has Microsoft's sales & marketing changed year-over-year?: Microsoft's sales & marketing increased by 9.7% year-over-year, from $6.21B to $6.81B.
What is the long-term trend for Microsoft's sales & marketing?: Over 4 years (2021 to 2025), Microsoft's sales & marketing has grown at a 6.3% compound annual growth rate (CAGR), from $20.12B to $25.65B.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.