Operating Expenses
Sales & Marketing
Microsoft Sales & Marketing increased by 3.5% to $6.81B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 9.7%, from $6.21B to $6.81B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 6.3% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $5.86B | $4.55B | $5.38B | $5.60B | $6.30B | $5.13B | $5.68B | $5.75B | $6.20B | $5.19B | $6.25B | $6.21B | $6.82B | $5.72B | $6.44B | $6.21B | $7.29B | $5.72B | $6.58B | $6.81B |
| QoQ Change | — | -22.4% | +18.3% | +4.0% | +12.7% | -18.7% | +10.8% | +1.3% | +7.9% | -16.4% | +20.4% | -0.6% | +9.8% | -16.1% | +12.6% | -3.5% | +17.3% | -21.5% | +15.2% | +3.5% |
| YoY Change | — | — | — | — | +7.6% | +12.7% | +5.6% | +2.8% | -1.6% | +1.2% | +10.0% | +7.9% | +9.9% | +10.2% | +3.1% | +0.1% | +6.9% | +0.0% | +2.2% | +9.7% |
Range$4.55B – $7.29B
CAGR+3.2%
Avg YoY Growth+5.5%
Median YoY Growth+6.2%
Current Streak2 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Microsoft's sales & marketing?
- Microsoft (MSFT) reported sales & marketing of $6.81B in Q1 2026.
- How has Microsoft's sales & marketing changed year-over-year?
- Microsoft's sales & marketing increased by 9.7% year-over-year, from $6.21B to $6.81B.
- What is the long-term trend for Microsoft's sales & marketing?
- Over 4 years (2021 to 2025), Microsoft's sales & marketing has grown at a 6.3% compound annual growth rate (CAGR), from $20.12B to $25.65B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.