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WEBTOON Entertainment Inc. WBTN Sales & Marketing

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Segments

By segment

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Reportable Segment$30.52M-3.2%

Other financials

Income statement

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Revenue$320.9M-1.5%
Gross profit$83.0M+16.0%
Operating income-$8.0M+69.8%
Net income-$9.5M+57.8%
EPS (diluted)-$0.07+58.8%

Balance sheet

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Cash & equivalents$594.9M+8.1%
Total debt$20.4M-26.8%
Total equity$1.2B-19.7%
Total assets$1.6B-17.7%

Cash flow

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Operating cash flow-$11.8M+36.5%
CapEx$3.1M+487%
Free cash flow-$15.0M+21.9%

Valuation

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Market cap$1.48B+36.4%
Enterprise value$910.38M+60.8%
P/S1.1×+0.3×

Profitability

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Gross margin24.2%-0.2pp
Operating margin-3.3%-1.3pp
Net margin-24.2%+191pp
FCF margin-13.3%—

Returns & leverage

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Return on equity-25.2%-4,243pp
Debt / equity0×0.0×
Current ratio2.7×+0.1×

Where this comes from

Reported directly by WEBTOON Entertainment Inc. in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: WEBTOON Entertainment Inc.’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is WEBTOON Entertainment Inc.'s sales & marketing?
WEBTOON Entertainment Inc. (WBTN) reported sales & marketing of $30.52M in Q1 2026.
How has WEBTOON Entertainment Inc.'s sales & marketing changed year-over-year?
WEBTOON Entertainment Inc.'s sales & marketing decreased by 3.2% year-over-year, from $31.54M to $30.52M.
What is the long-term trend for WEBTOON Entertainment Inc.'s sales & marketing?
Over 3 years (2022 to 2025), WEBTOON Entertainment Inc.'s sales & marketing has grown at a -11.2% compound annual growth rate (CAGR), from $180M to $126.15M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.