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WEBTOON Entertainment Inc. WBTN Sales & Marketing

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Segments

By segment

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Reportable Segment$38.34M+23.4%

Other financials

Income statement

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Revenue$338.5M-2.8%
Gross profit$88.1M+1.0%
Operating income-$15.6M-77.7%
Net income-$15.2M-252%
EPS (diluted)-$0.11-267%

Balance sheet

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Cash & equivalents$583.1M+0.3%
Total debt$4.8M-82.7%
Total equity$1.2B-22.9%
Total assets$1.6B-20.9%

Cash flow

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Operating cash flow-$6.3M-210%
CapEx$1.6M-8.3%
Free cash flow-$7.9M—

Valuation

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Market cap$1.18B-1.5%
Enterprise value$599.55M-6.7%
P/S0.9×0.0×

Profitability

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Gross margin24.4%+0.3pp
Operating margin-3.8%-0.8pp
Net margin-25.1%-42.4pp
FCF margin-13.3%—

Returns & leverage

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Return on equity-25.7%-39.3pp
Debt / equity0×0.0×
Current ratio2.6×+0.1×

Where this comes from

Reported directly by WEBTOON Entertainment Inc. in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The source filing: WEBTOON Entertainment Inc.’s 10-Q, filed August 10, 2026.

Filed
Aug 10, 2026, 4:43 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001997859-26-000089
Line itemThree Months Ended / June 30, 2026Three Months Ended / June 30, 2025Six Months Ended / June 30, 2026Six Months Ended / June 30, 2025
Revenue1$338,465$348,271$659,337$673,978
Cost of revenue2(250,329)(260,992)(488,153)(515,088)
Marketing3(38,336)(31,070)(68,856)(62,613)
General and administrative expenses4(65,368)(64,972)(125,927)(131,674)
Operating income (loss)(15,568)(8,763)(23,599)(35,397)
Interest income4,4854,9108,85910,023
Interest expense(17)(2)(34)(4)
Gain (loss) on equity method investments, net988507542(62)

Item 1. Unaudited Financial Statements.

FAQ

What is WEBTOON Entertainment Inc.'s sales & marketing?
WEBTOON Entertainment Inc. (WBTN) reported sales & marketing of $38.34M in Q2 2026.
How has WEBTOON Entertainment Inc.'s sales & marketing changed year-over-year?
WEBTOON Entertainment Inc.'s sales & marketing increased by 23.4% year-over-year, from $31.07M to $38.34M.
What is the long-term trend for WEBTOON Entertainment Inc.'s sales & marketing?
Over 3 years (2022 to 2025), WEBTOON Entertainment Inc.'s sales & marketing has grown at a -11.2% compound annual growth rate (CAGR), from $180M to $126.15M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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