Operating Expenses
Sales & Marketing
Reddit Sales & Marketing decreased by 7.6% to $151.47M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 67.0%, from $90.69M to $151.47M. Over 3 years (FY 2022 to FY 2025), Sales & Marketing shows an upward trend with a 30.8% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $56.27M | $56.27M | $56.27M | $56.27M | $57.91M | $59.23M | $55.11M | $57.93M | $124.10M | $71.46M | $74.51M | $80.52M | $90.69M | $120.62M | $128.71M | $163.85M | $151.47M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +2.9% | +2.3% | -6.9% | +5.1% | +114.2% | -42.4% | +4.3% | +8.1% | +12.6% | +33.0% | +6.7% | +27.3% | -7.6% |
| YoY Change | — | — | — | — | +2.9% | +5.3% | -2.1% | +2.9% | +114.3% | +20.7% | +35.2% | +39.0% | -26.9% | +68.8% | +72.7% | +103.5% | +67.0% |
Range$55.11M – $163.85M
CAGR+28.1%
Avg YoY Growth+38.7%
Median YoY Growth+35.2%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Reddit's sales & marketing?
- Reddit (RDDT) reported sales & marketing of $151.47M in Q1 2026.
- How has Reddit's sales & marketing changed year-over-year?
- Reddit's sales & marketing increased by 67.0% year-over-year, from $90.69M to $151.47M.
- What is the long-term trend for Reddit's sales & marketing?
- Over 3 years (2022 to 2025), Reddit's sales & marketing has grown at a 30.8% compound annual growth rate (CAGR), from $225.08M to $503.86M.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.