What is Reddit's sales & marketing?

Reddit (RDDT) reported sales & marketing of $151.47M in Q1 2026.

How has Reddit's sales & marketing changed year-over-year?

Reddit's sales & marketing increased by 67.0% year-over-year, from $90.69M to $151.47M.

What is the long-term trend for Reddit's sales & marketing?

Over 3 years (2022 to 2025), Reddit's sales & marketing has grown at a 30.8% compound annual growth rate (CAGR), from $225.08M to $503.86M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Reddit RDDT Sales & Marketing

Sales & Marketing at other companies

Meta Platforms, Inc.META

$2.91B+5.5%

Pinterest, Inc.PINS

$317.85M+25.2%

SnapSNAP

$239.01M-7.3%

BuzzFeed, Inc.BZFD

$3.47M-18.6%

Taboola.com Ltd.TBLA

$72.57M+10.1%

Alphabet Inc.GOOGL

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Other financials

Income statement

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Revenue$663.4M+69.1%

Gross profit$607.1M+70.9%

Operating income$182.9M+4,586%

Net income$204.0M+680%

EPS (diluted)$1.01+677%

Balance sheet

See full

Cash & equivalents$1.4B+116%

Total debt$21.3M-19.8%

Total equity$3.2B+43.4%

Total assets$3.5B+43.0%

Cash flow

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Operating cash flow$312.3M+145%

CapEx$1.1M+11.3%

Free cash flow$311.2M+146%

Valuation

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Market cap$33.42B+41.1%

Enterprise value$32.06B+39.7%

P/E47.2×—

P/S13.5×-0.7×

Profitability

See full

Gross margin91.4%+0.6pp

Operating margin25.1%+23.8pp

Net margin28.6%—

FCF margin35.1%+13.5pp

Returns & leverage

See full

Return on equity26.2%—

Debt / equity0×0.0×

Current ratio12.7×+0.3×

Where this comes from

Reported directly by Reddit in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Reddit’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Reddit's sales & marketing?: Reddit (RDDT) reported sales & marketing of $151.47M in Q1 2026.
How has Reddit's sales & marketing changed year-over-year?: Reddit's sales & marketing increased by 67.0% year-over-year, from $90.69M to $151.47M.
What is the long-term trend for Reddit's sales & marketing?: Over 3 years (2022 to 2025), Reddit's sales & marketing has grown at a 30.8% compound annual growth rate (CAGR), from $225.08M to $503.86M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.