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Cars.com Inc. CARS Sales & Marketing

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Other financials

Income statement

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Revenue$179.9M+0.7%
Operating income$27.9M+82.8%
Net income$14.3M+103%
EPS (diluted)$0.25+127%

Balance sheet

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Cash & equivalents$33.3M+20.2%
Total debt$447.1M-1.9%
Total equity$443.6M-8.2%
Total assets$1.0B-4.9%

Cash flow

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Operating cash flow$15.8M-39.7%
CapEx$547.0K-78.4%
Free cash flow$15.3M-35.6%

Valuation

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Market cap$652.56M-14.6%
Enterprise value$1.07B-10.5%
P/E19×+0.4×
P/S0.9×-0.2×

Profitability

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Gross margin84.2%
Operating margin11.4%+4.1pp
Net margin4.7%-1.0pp
FCF margin20.6%+1.9pp

Returns & leverage

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Return on equity7.4%-1.0pp
Debt / equity+0.1×
Current ratio+0.2×

Where this comes from

Reported directly by Cars.com Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: Cars.com Inc.’s 10-Q, filed August 6, 2026. Open the filing →

Filed
Aug 6, 2026, 4:05 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001193125-26-337949

FAQ

What is Cars.com Inc.'s sales & marketing?
Cars.com Inc. (CARS) reported sales & marketing of $60.74M in Q2 2026.
How has Cars.com Inc.'s sales & marketing changed year-over-year?
Cars.com Inc.'s sales & marketing increased by 4.6% year-over-year, from $58.07M to $60.74M.
What is the long-term trend for Cars.com Inc.'s sales & marketing?
Over 4 years (2021 to 2025), Cars.com Inc.'s sales & marketing has grown at a 3.8% compound annual growth rate (CAGR), from $208.34M to $241.99M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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