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CarGurus, Inc. CARG Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by CarGurus, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: CarGurus, Inc.’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:16 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001193125-26-338067
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Cost of revenue(1)(2) | 19,873 | 15,677 | 38,807 | 30,020 |
| Gross profit | 231,098 | 206,321 | 455,719 | 404,213 |
| Operating expenses | ||||
| Sales and marketing | 97,635 | 82,587 | 195,119 | 166,256 |
| Product, technology, and development | 38,137 | 33,725 | 75,808 | 68,753 |
| General and administrative | 28,209 | 25,266 | 54,690 | 50,051 |
| Impairments | 450 | 499 | 19,651 | 499 |
| Depreciation and amortization | 3,685 | 3,695 | 7,390 | 7,451 |
Item 1. Financial Statements.
FAQ
- What is CarGurus, Inc.'s sales & marketing?
- CarGurus, Inc. (CARG) reported sales & marketing of $97.64M in Q2 2026.
- How has CarGurus, Inc.'s sales & marketing changed year-over-year?
- CarGurus, Inc.'s sales & marketing increased by 18.2% year-over-year, from $82.59M to $97.64M.
- What is the long-term trend for CarGurus, Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), CarGurus, Inc.'s sales & marketing has grown at a 3.7% compound annual growth rate (CAGR), from $290.57M to $336.08M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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