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XPEL, Inc. XPEL Sales & Marketing

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Segments

By segment

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Reportable Segment$5.48M+48.8%

Other financials

Income statement

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Revenue$117.4M+13.1%
Gross profit$51.2M+16.7%
Operating income$13.0M+17.0%
Net income$10.3M+20.5%
EPS (diluted)$0.37+19.4%

Balance sheet

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Cash & equivalents$45.1M+91.6%
Total debt$20.8M-1.0%
Total equity$287.5M+22.1%
Total assets$394.4M+33.8%

Cash flow

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Operating cash flow$7.4M+129%
CapEx$9.7M+869%
Free cash flow-$2.3M-205%

Valuation

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Market cap$1.26B+26.3%
Enterprise value$1.24B+24.2%
P/E23.8×+2.7×
P/S2.6×+0.3×

Profitability

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Gross margin42.5%+0.3pp
Operating margin13.2%-0.9pp
Net margin10.8%-0.1pp
FCF margin11.9%+0.3pp

Returns & leverage

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Return on equity20.3%-2.2pp
Debt / equity0.1×0.0×
Current ratio3.1×-1.2×

Where this comes from

Reported directly by XPEL, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: XPEL, Inc.’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is XPEL, Inc.'s sales & marketing?
XPEL, Inc. (XPEL) reported sales & marketing of $15.16M in Q1 2026.
How has XPEL, Inc.'s sales & marketing changed year-over-year?
XPEL, Inc.'s sales & marketing increased by 27.7% year-over-year, from $11.88M to $15.16M.
What is the long-term trend for XPEL, Inc.'s sales & marketing?
Over 4 years (2021 to 2025), XPEL, Inc.'s sales & marketing has grown at a 29.3% compound annual growth rate (CAGR), from $18.27M to $51.14M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.