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XPEL, Inc. XPEL Sales & Marketing
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Where this comes from
Reported directly by XPEL, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: XPEL, Inc.’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 8:49 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001767258-26-000074
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Total cost of sales | 79,913 | 71,196 | 146,037 | 131,105 |
| Gross Margin | 63,140 | 53,517 | 114,370 | 97,413 |
| Operating Expenses | ||||
| Sales and marketing | 15,386 | 11,862 | 30,549 | 23,737 |
| General and administrative | 24,539 | 22,357 | 47,595 | 43,258 |
| Total operating expenses | 39,925 | 34,219 | 78,144 | 66,995 |
| Operating Income | 23,215 | 19,298 | 36,226 | 30,418 |
| Interest expense | 262 | 7 | 266 | 83 |
Item 1. Condensed Consolidated Financial Statements (Unaudited)
FAQ
- What is XPEL, Inc.'s sales & marketing?
- XPEL, Inc. (XPEL) reported sales & marketing of $15.39M in Q2 2026.
- How has XPEL, Inc.'s sales & marketing changed year-over-year?
- XPEL, Inc.'s sales & marketing increased by 29.7% year-over-year, from $11.86M to $15.39M.
- What is the long-term trend for XPEL, Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), XPEL, Inc.'s sales & marketing has grown at a 29.3% compound annual growth rate (CAGR), from $18.27M to $51.14M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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