Operating Expenses

Sales & Marketing

Akamai Technologies Sales & Marketing increased by 5.4% to $157.06M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 17.1%, from $134.13M to $157.06M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 5.6% CAGR.

Analysis

StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ1 2026

How to read this metric

An increase may signal aggressive growth strategies or higher customer acquisition costs, while a decrease could indicate cost-cutting or a shift toward organic growth.

Detailed definition

Represents the total costs incurred to acquire new customers and promote brand awareness through advertising, promotiona...

Peer comparison

Standard across financial services; peers often report this as 'Marketing and Business Development' or 'Advertising and Promotion'.

Metric ID: selling_and_marketing

Historical Data

20 periods
 Q2 '21Q3 '21Q4 '21Q1 '22Q2 '22Q3 '22Q4 '22Q1 '23Q2 '23Q3 '23Q4 '23Q1 '24Q2 '24Q3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26
Value$111.89M$108.51M$125.21M$122.72M$126.67M$123.94M$129.09M$129.11M$136.55M$132.31M$135.26M$134.57M$139.04M$138.55M$144.62M$134.13M$146.24M$144.87M$149.07M$157.06M
QoQ Change-3.0%+15.4%-2.0%+3.2%-2.2%+4.2%+0.0%+5.8%-3.1%+2.2%-0.5%+3.3%-0.4%+4.4%-7.3%+9.0%-0.9%+2.9%+5.4%
YoY Change+13.2%+14.2%+3.1%+5.2%+7.8%+6.8%+4.8%+4.2%+1.8%+4.7%+6.9%-0.3%+5.2%+4.6%+3.1%+17.1%
Range$108.51M$157.06M
CAGR+7.4%
Avg YoY Growth+6.4%
Median YoY Growth+5.0%
Current Streak2 quarters growth

Frequently Asked Questions

What is Akamai Technologies's sales & marketing?
Akamai Technologies (AKAM) reported sales & marketing of $157.06M in Q1 2026.
How has Akamai Technologies's sales & marketing changed year-over-year?
Akamai Technologies's sales & marketing increased by 17.1% year-over-year, from $134.13M to $157.06M.
What is the long-term trend for Akamai Technologies's sales & marketing?
Over 4 years (2021 to 2025), Akamai Technologies's sales & marketing has grown at a 5.6% compound annual growth rate (CAGR), from $461.97M to $574.30M.
What does sales & marketing mean?
The total amount spent on advertising, marketing, and sales activities to acquire and retain customers.