Comcast CMCSA Total Studios Segment — Marketing and promotion

Other segment segments

Similar metrics at other companies

PSK

PSKYStudios — Advertising and marketing

$100M—

DECKUGG — Advertising, marketing, and promotion expenses

$43.46M+21.1%

DECKHOKA — Advertising, marketing, and promotion expenses

$72.06M+24.3%

WBDStudios — Marketing expense

$307M-15.4%

DECKOther Brands Segment — Advertising, marketing, and promotion expenses

$3.97M-16.2%

BKKTReportable Segment — Marketing and promotions

$63K-34.4%

FAQ

What is Comcast's total studios segment — marketing and promotion?

Comcast (CMCSA) reported total studios segment — marketing and promotion of $545M in Q2 2026.

How has Comcast's total studios segment — marketing and promotion changed year-over-year?

Comcast's total studios segment — marketing and promotion increased by 20.6% year-over-year, from $452M to $545M.

What is the long-term trend for Comcast's total studios segment — marketing and promotion?

Over 3 years (2022 to 2025), Comcast's total studios segment — marketing and promotion has grown at a 1.4% compound annual growth rate (CAGR), from $1.7B to $1.77B.

What does total studios segment — marketing and promotion mean?

Includes all expenditures related to advertising, publicity, and promotional campaigns for the studio's content releases. This is a critical investment to drive theatrical attendance, streaming viewership, and brand awareness.