Business Segments · Marketing and promotion
Studios — Marketing and promotion
Comcast Studios — Marketing and promotion increased by 269.3% to $373.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 4.8%, from $392.00M to $373.00M. Over 3 years (FY 2022 to FY 2025), Studios — Marketing and promotion shows relatively stable performance with a 1.4% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
High spending is necessary for major releases, but sustained high levels relative to revenue may indicate diminishing returns on marketing spend.
Detailed definition
Includes all expenditures related to advertising, publicity, and promotional campaigns for the studio's content releases...
Peer comparison
Comparable to marketing and distribution expenses at other major film and media studios.
Metric ID:
cmcsv_segment_total_studios_segment_marketing_and_promotionHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $424.75M | $424.75M | $424.75M | $424.75M | $394.75M | $394.75M | $394.75M | $394.75M | $431.00M | $394.00M | $301.00M | $357.00M | $392.00M | $844.00M | $436.00M | $101.00M | $373.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -7.1% | +0.0% | +0.0% | +0.0% | +9.2% | -8.6% | -23.6% | +18.6% | +9.8% | +115.3% | -48.3% | -76.8% | +269.3% |
| YoY Change | — | — | — | — | -7.1% | -7.1% | -7.1% | -7.1% | +9.2% | -0.2% | -23.7% | -9.6% | -9.0% | +114.2% | +44.9% | -71.7% | -4.8% |
Range$101.00M – $844.00M
CAGR-3.2%
Avg YoY Growth+1.6%
Median YoY Growth-7.1%
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Comcast's studios — marketing and promotion?
- Comcast (CMCSA) reported studios — marketing and promotion of $373.00M in Q1 2026.
- How has Comcast's studios — marketing and promotion changed year-over-year?
- Comcast's studios — marketing and promotion decreased by 4.8% year-over-year, from $392.00M to $373.00M.
- What is the long-term trend for Comcast's studios — marketing and promotion?
- Over 3 years (2022 to 2025), Comcast's studios — marketing and promotion has grown at a 1.4% compound annual growth rate (CAGR), from $1.70B to $1.77B.
- What does studios — marketing and promotion mean?
- The total spending on advertising and promoting studio content.