Bakkt BKKT Business Segments — Marketing and promotions
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Where this comes from
Reported directly by Bakkt in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Bakkt ’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Bakkt 's business segments — marketing and promotions?
- Bakkt (BKKT) reported business segments — marketing and promotions of $63K in Q1 2026.
- How has Bakkt 's business segments — marketing and promotions changed year-over-year?
- Bakkt 's business segments — marketing and promotions decreased by 34.4% year-over-year, from $96K to $63K.
- What is the long-term trend for Bakkt 's business segments — marketing and promotions?
- Over 3 years (2022 to 2025), Bakkt 's business segments — marketing and promotions has grown at a -59.4% compound annual growth rate (CAGR), from $8.77M to $585K.
- What does business segments — marketing and promotions mean?
- Measures the expenditure dedicated to customer acquisition, brand awareness, and promotional campaigns within the segment. This metric helps assess the efficiency of the segment's growth strategy and its ability to attract users to the digital platform.