Business Segments · Marketing and promotion
Media — Marketing and promotion
Comcast Media — Marketing and promotion increased by 110.4% to $404.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 25.1%, from $323.00M to $404.00M. Over 3 years (FY 2022 to FY 2025), Media — Marketing and promotion shows relatively stable performance with a -1.3% CAGR.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
Higher spending may signal a push for growth or new product launches, while lower spending could indicate cost-cutting or a mature product lifecycle.
Detailed definition
This metric tracks the total expenditure dedicated to advertising, brand building, and promotional campaigns for the med...
Peer comparison
Standard operating expense line item for media companies focused on content distribution.
Metric ID:
cmcsv_segment_total_media_segment_marketing_and_promotionHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $380.00M | $380.00M | $380.00M | $380.00M | $347.25M | $347.25M | $347.25M | $347.25M | $314.00M | $287.00M | $470.00M | $402.00M | $323.00M | $627.00M | $321.00M | $192.00M | $404.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -8.6% | +0.0% | +0.0% | +0.0% | -9.6% | -8.6% | +63.8% | -14.5% | -19.7% | +94.1% | -48.8% | -40.2% | +110.4% |
| YoY Change | — | — | — | — | -8.6% | -8.6% | -8.6% | -8.6% | -9.6% | -17.4% | +35.3% | +15.8% | +2.9% | +118.5% | -31.7% | -52.2% | +25.1% |
Range$192.00M – $627.00M
CAGR+1.5%
Avg YoY Growth+4.0%
Median YoY Growth-8.6%
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Comcast's media — marketing and promotion?
- Comcast (CMCSA) reported media — marketing and promotion of $404.00M in Q1 2026.
- How has Comcast's media — marketing and promotion changed year-over-year?
- Comcast's media — marketing and promotion increased by 25.1% year-over-year, from $323.00M to $404.00M.
- What is the long-term trend for Comcast's media — marketing and promotion?
- Over 3 years (2022 to 2025), Comcast's media — marketing and promotion has grown at a -1.3% compound annual growth rate (CAGR), from $1.52B to $1.46B.
- What does media — marketing and promotion mean?
- The total amount spent on marketing and advertising for the media segment.