Reportable Segment — Sales and marketing
Business Segments · Sales and marketingNetflix Reportable Segment — Sales and marketing increased by 41.6% to $1.11B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 14.1%, from $976.20M to $1.11B. Over 2 years (FY 2023 to FY 2025), Reportable Segment — Sales and marketing shows an upward trend with a 11.4% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2023
Last reportedQ4 2025
Rolls up toSales & Marketing
How to read this metric
An increase may signal aggressive growth strategies, while a decrease might indicate a focus on margin expansion or market saturation.
Detailed definition
Expenditures related to acquiring new customers and promoting the brand. This includes advertising, promotional campaign...
Peer comparison
Standard operating expense line item across all consumer-facing industries.
Metric ID:
nflx_segment_reportable_segment_sales_and_marketingHistorical Data
12 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $664.47M | $664.47M | $664.47M | $664.47M | $654.34M | $644.08M | $642.93M | $976.20M | $688.37M | $713.27M | $786.30M | $1.11B |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -1.5% | -1.6% | -0.2% | +51.8% | -29.5% | +3.6% | +10.2% | +41.6% |
| YoY Change | — | — | — | — | -1.5% | -3.1% | -3.2% | +46.9% | +5.2% | +10.7% | +22.3% | +14.1% |
Range$642.93M – $1.11B
CAGR+20.6%
Avg YoY Growth+11.4%
Median YoY Growth+8.0%
Current Streak3 quarters growth
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Frequently Asked Questions
- What is Netflix's reportable segment — sales and marketing?
- Netflix (NFLX) reported reportable segment — sales and marketing of $1.11B in Q4 2025.
- How has Netflix's reportable segment — sales and marketing changed year-over-year?
- Netflix's reportable segment — sales and marketing increased by 14.1% year-over-year, from $976.20M to $1.11B.
- What is the long-term trend for Netflix's reportable segment — sales and marketing?
- Over 2 years (2023 to 2025), Netflix's reportable segment — sales and marketing has grown at a 11.4% compound annual growth rate (CAGR), from $2.66B to $3.30B.
- What does reportable segment — sales and marketing mean?
- The total cost spent on marketing and customer acquisition efforts.