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Netflix NFLX Reportable Segment — Sales and marketing

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Other financials

Income statement

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Revenue$12.6B+13.4%
Gross profit$6.5B+13.4%
Operating income$4.2B+11.1%
Net income$3.4B+8.8%
EPS (diluted)$0.72-90.0%

Balance sheet

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Cash & equivalents$9.1B+11.3%
Total debt$14.3B-15.5%
Total equity$30.2B+20.8%
Total assets$58.5B+10.1%

Cash flow

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Operating cash flow$1.7B-28.0%
CapEx$218.6M+40.3%
Free cash flow$1.5B-32.7%

Valuation

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Market cap$291.85B-41.5%
Enterprise value$297.06B-41.5%
P/E21.4×-27.3×
P/S6×-5.9×

Profitability

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Gross margin49.1%+0.6pp
Operating margin29.7%+0.2pp
Net margin28.2%+3.6pp
FCF margin23.1%+2.7pp

Returns & leverage

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Return on equity49.5%+6.0pp
Debt / equity0.5×-0.2×
Current ratio1.1×-0.2×

Where this comes from

Reported directly by Netflix in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Netflix’s 8-K, filed July 16, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Netflix's reportable segment — sales and marketing?
Netflix (NFLX) reported reportable segment — sales and marketing of $823.84M in Q2 2026.
How has Netflix's reportable segment — sales and marketing changed year-over-year?
Netflix's reportable segment — sales and marketing increased by 15.5% year-over-year, from $713.27M to $823.84M.
What is the long-term trend for Netflix's reportable segment — sales and marketing?
Over 2 years (2023 to 2025), Netflix's reportable segment — sales and marketing has grown at a 11.4% compound annual growth rate (CAGR), from $2.66B to $3.3B.
What does reportable segment — sales and marketing mean?
Expenditures related to acquiring new customers and promoting the brand. This includes advertising, promotional campaigns, and other activities designed to drive user growth and retention.