Operating Expenses
Sales & Marketing
Expedia Group, Inc. Sales & Marketing increased by 9.4% to $1.86B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 5.6%, from $1.76B to $1.86B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 20.4% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.20B | $1.31B | $322.00M | $1.34B | $1.72B | $1.67B | $704.00M | $1.49B | $1.58B | $1.67B | $1.37B | $1.65B | $1.79B | $1.86B | $1.55B | $1.76B | $1.92B | $1.98B | $1.70B | $1.86B |
| QoQ Change | — | +9.6% | -75.5% | +315.8% | +28.2% | -2.7% | -57.8% | +111.2% | +6.2% | +5.8% | -18.0% | +20.4% | +8.7% | +3.5% | -16.5% | +13.5% | +9.3% | +2.9% | -14.2% | +9.4% |
| YoY Change | — | — | — | — | +43.1% | +27.0% | +118.6% | +11.1% | -8.0% | +0.1% | +94.6% | +11.0% | +13.6% | +11.0% | +13.0% | +6.5% | +7.1% | +6.5% | +9.6% | +5.6% |
Range$322.00M – $1.98B
CAGR+9.6%
Avg YoY Growth+23.1%
Median YoY Growth+11.0%
Business Segments
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Expedia Group, Inc.'s sales & marketing?
- Expedia Group, Inc. (EXPE) reported sales & marketing of $1.86B in Q1 2026.
- How has Expedia Group, Inc.'s sales & marketing changed year-over-year?
- Expedia Group, Inc.'s sales & marketing increased by 5.6% year-over-year, from $1.76B to $1.86B.
- What is the long-term trend for Expedia Group, Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), Expedia Group, Inc.'s sales & marketing has grown at a 20.4% compound annual growth rate (CAGR), from $3.50B to $7.35B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.