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Global Business Travel Group GBTG Sales & Marketing

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Segments

By segment

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Reportable Segment$120M+26.3%

Other financials

Income statement

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Revenue$840.0M+35.3%
Operating income$3.0M-94.5%
Net income$54.0M-28.0%
EPS (diluted)$0.10-37.5%

Balance sheet

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Cash & equivalents$442.0M-19.9%
Total debt$1.6B+10.2%
Total equity$1.6B+43.5%
Total assets$5.1B+34.2%

Cash flow

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Operating cash flow-$15.0M-128%
CapEx$37.0M+37.0%
Free cash flow-$52.0M-300%

Valuation

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Market cap$4.88B-15.8%
Enterprise value$6.04B-6.7%
P/E54.2×—
P/S1.7×-0.7×

Profitability

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Operating margin2.7%-3.7pp
Net margin3.1%+2.3pp
FCF margin0.9%-6.0pp

Returns & leverage

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Return on equity6.6%+4.9pp
Debt / equity1×-0.3×
Current ratio1.2×-0.4×

Where this comes from

Reported directly by Global Business Travel Group in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Global Business Travel Group’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Global Business Travel Group's sales & marketing?
Global Business Travel Group (GBTG) reported sales & marketing of $126M in Q1 2026.
How has Global Business Travel Group's sales & marketing changed year-over-year?
Global Business Travel Group's sales & marketing increased by 22.3% year-over-year, from $103M to $126M.
What is the long-term trend for Global Business Travel Group's sales & marketing?
Over 4 years (2021 to 2025), Global Business Travel Group's sales & marketing has grown at a 21.8% compound annual growth rate (CAGR), from $201M to $442M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.