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Global Business Travel Group GBTG Sales & Marketing
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Where this comes from
Reported directly by Global Business Travel Group in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Global Business Travel Group’s 10-Q, filed May 11, 2026.
- Filed
- May 11, 2026, 8:30 AM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001628280-26-033155
| (in $ millions, except share and per share data) | Three months ended March 31, 2026 | 2025 |
|---|---|---|
| Revenue | $840 | $621 |
| Costs and expenses: | ||
| Cost of revenue (excluding depreciation and amortization shown separately below) | 350 | 231 |
| Sales and marketing | 126 | 103 |
| Technology and content | 159 | 120 |
| General and administrative | 98 | 68 |
| Restructuring and other exit charges | 44 | 4 |
| Depreciation and amortization | 60 | 40 |
ITEM 1. Consolidated Financial Statements
FAQ
- What is Global Business Travel Group's sales & marketing?
- Global Business Travel Group (GBTG) reported sales & marketing of $126M in Q1 2026.
- How has Global Business Travel Group's sales & marketing changed year-over-year?
- Global Business Travel Group's sales & marketing increased by 22.3% year-over-year, from $103M to $126M.
- What is the long-term trend for Global Business Travel Group's sales & marketing?
- Over 4 years (2021 to 2025), Global Business Travel Group's sales & marketing has grown at a 21.8% compound annual growth rate (CAGR), from $201M to $442M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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