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TripAdvisor TRIP Sales & Marketing
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Where this comes from
Reported directly by TripAdvisor in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: TripAdvisor’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 7:05 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001193125-26-336693
| Line item | Three months ended / June 30, 2026 | Three months ended / June 30, 2025 | Six months ended / June 30, 2026 | Six months ended / June 30, 2025 |
|---|---|---|---|---|
| Revenue (Note 4) | $441.9 | $476.0 | $767.7 | $828.5 |
| Costs and expenses: | ||||
| Cost of sales (exclusive of depreciation and amortization as shown separately below) | 31.0 | 36.5 | 58.0 | 58.6 |
| Marketing | 215.4 | 207.4 | 376.6 | 360.8 |
| Personnel (including stock-based compensation of $16.8, $26.2, $35.3 and $51.5, respectively) | 99.2 | 125.5 | 204.7 | 248.0 |
| Technology | 21.6 | 21.5 | 43.2 | 41.0 |
| General and administrative | 14.5 | 9.5 | 25.7 | 23.5 |
| Depreciation and amortization | 18.5 | 17.7 | 37.6 | 34.8 |
Item 1. Unaudited Condensed Consolidated Financial Statements
FAQ
- What is TripAdvisor's sales & marketing?
- TripAdvisor (TRIP) reported sales & marketing of $215.4M in Q2 2026.
- How has TripAdvisor's sales & marketing changed year-over-year?
- TripAdvisor's sales & marketing increased by 3.9% year-over-year, from $207.4M to $215.4M.
- What is the long-term trend for TripAdvisor's sales & marketing?
- Over 4 years (2021 to 2025), TripAdvisor's sales & marketing has grown at a 13.5% compound annual growth rate (CAGR), from $470M to $780M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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