What is TripAdvisor's sales & marketing?

TripAdvisor (TRIP) reported sales & marketing of $177.6M in Q1 2026.

How has TripAdvisor's sales & marketing changed year-over-year?

TripAdvisor's sales & marketing increased by 3.5% year-over-year, from $171.6M to $177.6M.

What is the long-term trend for TripAdvisor's sales & marketing?

Over 4 years (2021 to 2025), TripAdvisor's sales & marketing has grown at a 13.9% compound annual growth rate (CAGR), from $470M to $790.6M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

TripAdvisor TRIP Sales & Marketing

Sales & Marketing at other companies

Expedia Group, Inc.EXPE

$1.86B+5.6%

AirbnbABNB

$751M+33.4%

Travel + LeisureTNL

$142M+14.5%

STU

StubHub Holdings, Inc.STUB

$225.91M+3.2%

Marriott Vacations WorldwideVAC

$242M+3.4%

Segments

By segment

See full

Experiences$118.7M—

The Fork$17.1M-9.5%

Other financials

Income statement

See full

Revenue$382.4M-4.0%

Gross profit$349.6M-5.9%

Operating income-$25.2M-62.6%

Net income-$32.4M-195%

EPS (diluted)-$0.28-250%

Balance sheet

See full

Cash & equivalents$1.1B-2.9%

Total debt$1.2B-1.0%

Total equity$623.7M-3.0%

Total assets$2.7B-1.1%

Cash flow

See full

Operating cash flow$117.8M+15.8%

CapEx$16.5M-13.2%

Free cash flow$101.3M+22.5%

Valuation

See full

Market cap$1.51B-1.4%

Enterprise value$1.64B0.0%

P/E33.1×-44.5×

P/S0.8×0.0×

Profitability

See full

Gross margin92%-0.8pp

Operating margin6.1%-0.7pp

Net margin4.2%+2.2pp

FCF margin32.6%—

Returns & leverage

See full

Return on equity9.6%+5.5pp

Debt / equity2×0.0×

Current ratio1.2×-0.6×

Where this comes from

Reported directly by TripAdvisor in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: TripAdvisor’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is TripAdvisor's sales & marketing?: TripAdvisor (TRIP) reported sales & marketing of $177.6M in Q1 2026.
How has TripAdvisor's sales & marketing changed year-over-year?: TripAdvisor's sales & marketing increased by 3.5% year-over-year, from $171.6M to $177.6M.
What is the long-term trend for TripAdvisor's sales & marketing?: Over 4 years (2021 to 2025), TripAdvisor's sales & marketing has grown at a 13.9% compound annual growth rate (CAGR), from $470M to $790.6M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.