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Marriott Vacations Worldwide VAC Sales & Marketing
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Where this comes from
Reported directly by Marriott Vacations Worldwide in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Marriott Vacations Worldwide’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 9:24 AM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q3 2026
- Accession
- 0001524358-26-000037
| Line item | Three Months Ended / June 30, 2026 | Three Months Ended / June 30, 2025 | Six Months Ended / June 30, 2026 | Six Months Ended / June 30, 2025 |
|---|---|---|---|---|
| TOTAL REVENUES | 1,320 | 1,246 | 2,577 | 2,446 |
| EXPENSES | ||||
| Cost of vacation ownership products | 43 | 41 | 89 | 83 |
| Marketing and sales | 281 | 237 | 523 | 471 |
| Management and exchange | 121 | 121 | 241 | 238 |
| Rental | 140 | 125 | 280 | 248 |
| Financing | 42 | 37 | 83 | 73 |
| Royalty fee | 29 | 28 | 57 | 56 |
Item 1. Financial Statements
FAQ
- What is Marriott Vacations Worldwide's sales & marketing?
- Marriott Vacations Worldwide (VAC) reported sales & marketing of $281M in Q2 2026.
- How has Marriott Vacations Worldwide's sales & marketing changed year-over-year?
- Marriott Vacations Worldwide's sales & marketing increased by 18.6% year-over-year, from $237M to $281M.
- What is the long-term trend for Marriott Vacations Worldwide's sales & marketing?
- Over 4 years (2021 to 2025), Marriott Vacations Worldwide's sales & marketing has grown at a 11.2% compound annual growth rate (CAGR), from $617M to $943M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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