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Marriott Vacations Worldwide VAC Sales & Marketing

Sales & Marketing at other companies

Travel + Leisure logo
Travel + LeisureTNL
$142M+14.5%
Expedia Group, Inc. logo
Expedia Group, Inc.EXPE
$1.86B+5.6%
Global Business Travel Group logo
Global Business Travel GroupGBTG
$126M+22.3%

Segments

By segment

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Vacation Ownership$242M+3.4%

Other financials

Income statement

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Revenue$1.3B+4.8%
Net income$22.0M-60.7%
EPS (diluted)$0.64-56.2%

Balance sheet

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Cash & equivalents$596.0M+22.4%
Total debt$4.0B+2.9%
Total equity$2.0B-18.2%
Total assets$9.6B-2.5%

Cash flow

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Operating cash flow-$4.0M-150%
CapEx$8.0M-42.9%
Free cash flow-$12.0M-100%

Valuation

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Market cap$3.35B+0.6%

Profitability

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Net margin-6.7%-11.3pp
FCF margin1.4%-1.9pp

Returns & leverage

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Return on equity-15.5%-24.9pp
Debt / equity2×+0.4×

Where this comes from

Reported directly by Marriott Vacations Worldwide in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Marriott Vacations Worldwide’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Marriott Vacations Worldwide's sales & marketing?
Marriott Vacations Worldwide (VAC) reported sales & marketing of $242M in Q1 2026.
How has Marriott Vacations Worldwide's sales & marketing changed year-over-year?
Marriott Vacations Worldwide's sales & marketing increased by 3.4% year-over-year, from $234M to $242M.
What is the long-term trend for Marriott Vacations Worldwide's sales & marketing?
Over 4 years (2021 to 2025), Marriott Vacations Worldwide's sales & marketing has grown at a 11.2% compound annual growth rate (CAGR), from $617M to $943M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.