Skip to content
OpenCapital
Get started

Marriott Vacations Worldwide VAC Vacation Ownership — Marketing and sales

Similar metrics at other companies

Travel + Leisure logo
TNLVacation Ownership — Marketing
$108M+16.1%
Travel + Leisure logo
TNLVacation Ownership — Sales administration
$58M+11.5%
Hilton Grand Vacations logo
HGVSales and marketing — Expenses
$437M+2.8%
Travel + Leisure logo
TNLVacation Ownership — Contact center
$0—
Hilton Grand Vacations logo
HGVMarketing expense — Expenses
$239M+3.9%
Travel + Leisure logo
TNLVacation Ownership — Property management expense
$173M0.0%

Other financials

Income statement

See full
Revenue$1.3B+4.8%
Net income$22.0M-60.7%
EPS (diluted)$0.64-56.2%

Balance sheet

See full
Cash & equivalents$596.0M+22.4%
Total debt$4.0B+2.9%
Total equity$2.0B-18.2%
Total assets$9.6B-2.5%

Cash flow

See full
Operating cash flow-$4.0M-150%
CapEx$8.0M-42.9%
Free cash flow-$12.0M-100%

Valuation

See full
Market cap$3.36B+0.6%
Enterprise value$6.81B+0.3%
P/S0.7×0.0×

Profitability

See full
Net margin-6.7%-11.3pp
FCF margin1.4%-1.9pp

Returns & leverage

See full
Return on equity-15.5%-24.9pp
Debt / equity2×+0.4×

Where this comes from

Reported directly by Marriott Vacations Worldwide in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Marriott Vacations Worldwide’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →

Ask your AI about Marriott Vacations Worldwide's vacation ownership — marketing and sales.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI
Harbor at dusk
Claude

Questions, answered.

What is Marriott Vacations Worldwide's vacation ownership — marketing and sales?
Marriott Vacations Worldwide (VAC) reported vacation ownership — marketing and sales of $242M in Q1 2026.
How has Marriott Vacations Worldwide's vacation ownership — marketing and sales changed year-over-year?
Marriott Vacations Worldwide's vacation ownership — marketing and sales increased by 3.4% year-over-year, from $234M to $242M.
What is the long-term trend for Marriott Vacations Worldwide's vacation ownership — marketing and sales?
Over 3 years (2022 to 2025), Marriott Vacations Worldwide's vacation ownership — marketing and sales has grown at a 5.3% compound annual growth rate (CAGR), from $807M to $943M.
What does vacation ownership — marketing and sales mean?
The total expenditure dedicated to acquiring new customers and promoting vacation ownership products. This includes costs associated with sales centers, marketing campaigns, and tour generation efforts. Monitoring this helps evaluate the efficiency of customer acquisition strategies relative to revenue growth.