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Marriott Vacations Worldwide VAC Vacation Ownership — Marketing and sales

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Other financials

Income statement

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Revenue$1.3B+5.9%
Net income$77.0M+11.6%
EPS (diluted)$2.12+19.8%

Balance sheet

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Cash & equivalents$513.0M+9.6%
Total debt$3.9B-2.5%
Total equity$2.1B-17.2%
Total assets$9.5B-4.1%

Cash flow

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Operating cash flow$80.0M+267%
CapEx$14.0M-30.0%
Free cash flow$66.0M+197%

Valuation

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Market cap$4.28B+71.9%
Enterprise value$7.65B+27.5%
P/S0.8×+0.3×

Profitability

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Net margin-6.5%-11.6pp
FCF margin1.4%-1.9pp

Returns & leverage

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Return on equity-14.7%-25.4pp
Debt / equity1.9×+0.3×

Where this comes from

Reported directly by Marriott Vacations Worldwide in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: Marriott Vacations Worldwide’s 10-Q, filed August 6, 2026.

Filed
Aug 6, 2026, 9:24 AM EDT
Fiscal quarter
Q3 FY2026
Calendar quarter
Q3 2026
Accession
0001524358-26-000037
Line itemThree Months Ended / June 30, 2026Three Months Ended / June 30, 2025Six Months Ended / June 30, 2026Six Months Ended / June 30, 2025
TOTAL REVENUES1,3201,2462,5772,446
EXPENSES
Cost of vacation ownership products43418983
Marketing and sales281237523471
Management and exchange121121241238
Rental140125280248
Financing42378373
Royalty fee29285756

Item 1. Financial Statements

FAQ

What is Marriott Vacations Worldwide's vacation ownership — marketing and sales?
Marriott Vacations Worldwide (VAC) reported vacation ownership — marketing and sales of $281M in Q2 2026.
How has Marriott Vacations Worldwide's vacation ownership — marketing and sales changed year-over-year?
Marriott Vacations Worldwide's vacation ownership — marketing and sales increased by 18.6% year-over-year, from $237M to $281M.
What is the long-term trend for Marriott Vacations Worldwide's vacation ownership — marketing and sales?
Over 3 years (2022 to 2025), Marriott Vacations Worldwide's vacation ownership — marketing and sales has grown at a 5.3% compound annual growth rate (CAGR), from $807M to $943M.
What does vacation ownership — marketing and sales mean?
The total expenditure dedicated to acquiring new customers and promoting vacation ownership products. This includes costs associated with sales centers, marketing campaigns, and tour generation efforts. Monitoring this helps evaluate the efficiency of customer acquisition strategies relative to revenue growth.

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