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1-800-Flowers.com FLWS BloomNet — Marketing and sales

Other segment segments

Consumer Floral & Gifts
$46.31M-23.6%
Gourmet Foods & Gift Baskets
$34M-14.7%

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Other financials

Income statement

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Revenue$293.0M-11.6%
Gross profit$97.3M-7.3%
Operating income-$94.6M+51.1%
Net income-$100.1M+43.9%
EPS (diluted)-$1.56+44.3%

Balance sheet

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Cash & equivalents$50.7M-40.1%
Total debt$276.2M-6.1%
Total equity$192.5M-39.4%
Total assets$679.9M-15.7%

Cash flow

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Operating cash flow$309.9M-5.7%
CapEx$8.5M-9.2%
Free cash flow$302.2M-4.8%

Valuation

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Market cap$223.06M-24.6%
Enterprise value$448.54M-17.6%
P/S0.1×0.0×

Profitability

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Gross margin38.1%-1.2pp
Operating margin-8.2%-1.4pp
Net margin-8.7%-0.9pp
FCF margin-2.5%

Returns & leverage

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Return on equity-52.7%+17.7pp
Debt / equity1.4×+0.5×
Current ratio1.1×-0.4×

Where this comes from

Reported directly by 1-800-Flowers.com in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: 1-800-Flowers.com’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is 1-800-Flowers.com's bloomnet — marketing and sales?
1-800-Flowers.com (FLWS) reported bloomnet — marketing and sales of $3.88M in Q1 2026.
How has 1-800-Flowers.com's bloomnet — marketing and sales changed year-over-year?
1-800-Flowers.com's bloomnet — marketing and sales increased by 4.3% year-over-year, from $3.72M to $3.88M.
What is the long-term trend for 1-800-Flowers.com's bloomnet — marketing and sales?
Over 2 years (2023 to 2025), 1-800-Flowers.com's bloomnet — marketing and sales has grown at a -1.9% compound annual growth rate (CAGR), from $15.09M to $14.52M.
What does bloomnet — marketing and sales mean?
Includes all expenditures related to advertising, promotional activities, and sales force support specifically allocated to the BloomNet segment. Monitoring this helps evaluate the efficiency of customer acquisition and brand awareness efforts within the segment.