Skip to content
Screener

Cronos Group CRON Reportable Segment — Sales and marketing

Similar metrics at other companies

Zscaler logo
ZSReportable Segment — Sales and marketing
$295.54M+18.1%
Veeva Systems logo
VEEVReportable Segment — Sales and marketing
$84.19M+14.5%
Lemonade logo
LMNDReportable Segment — Sales and marketing
$11.8M+131%
Yext logo
YEXTReportable Segment — Sales and marketing
$24.87M-21.3%
Dolby Laboratories, Inc. logo
DLBReportable Segment — Sales and marketing
$85.59M+8.8%
Global Business Travel Group logo
GBTGReportable Segment — Sales and marketing
$120M+26.3%

Other financials

Income statement

See full
Revenue$53.0M+58.4%
Gross profit$28.5M+96.2%
Operating income$7.4M+239%
Net income$32.1M+181%
EPS (diluted)$0.09+190%

Balance sheet

See full
Cash & equivalents$467.0M-41.2%
Total debt$1.3M-35.6%
Total equity$1.1B-1.3%
Total assets$1.2B+0.4%

Cash flow

See full
Operating cash flow$24.0M+752%
CapEx$1.7M-54.7%
Free cash flow$22.3M+2,286%

Valuation

See full
Market cap$1.14B+11.7%
Enterprise value$676.36M+194%
P/E16.3×-39.0×
P/S6.4×-1.5×

Profitability

See full
Gross margin45.9%+13.1pp
Operating margin-1.4%-0.7pp
Net margin39.1%+24.9pp
FCF margin27.8%+23.2pp

Returns & leverage

See full
Return on equity6.5%+4.8pp
Debt / equity0×0.0×
Current ratio16.2×-8.5×

Where this comes from

Reported directly by Cronos Group in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: Cronos Group’s 10-Q, filed August 6, 2026.

Filed
Aug 6, 2026, 7:32 AM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001656472-26-000051
Line itemThree months ended June 30, 2026Three months ended June 30, 2025Six months ended June 30, 2026Six months ended June 30, 2025
Inventory write-down388861,05386
Gross profit28,45114,50447,60428,238
Operating expenses
Sales and marketing6,7855,34712,4009,912
Research and development1,2159292,6281,722
General and administrative10,80310,53622,53919,845
Restructuring costs3087687921,323
Share-based compensation1,5571,3812,8703,469

Item 1. Financial Statements.

FAQ

What is Cronos Group's reportable segment — sales and marketing?
Cronos Group (CRON) reported reportable segment — sales and marketing of $6.79M in Q2 2026.
How has Cronos Group's reportable segment — sales and marketing changed year-over-year?
Cronos Group's reportable segment — sales and marketing increased by 26.9% year-over-year, from $5.35M to $6.79M.
What is the long-term trend for Cronos Group's reportable segment — sales and marketing?
Over 3 years (2022 to 2025), Cronos Group's reportable segment — sales and marketing has grown at a 6.4% compound annual growth rate (CAGR), from $18.05M to $21.76M.
What does reportable segment — sales and marketing mean?
This metric captures the total costs incurred by the reportable segment for advertising, brand promotion, and customer acquisition activities. It reflects the company's investment in market penetration, brand awareness, and maintaining competitive positioning within its specific product categories.

Ask your AI about Cronos Group's reportable segment — sales and marketing.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI
Harbor at dusk
Claude