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Cronos Group CRON Reportable Segment — Sales and marketing

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Other financials

Income statement

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Revenue$45.2M+40.1%
Gross profit$19.2M+39.5%
Operating income-$1.8M+55.0%
Net income$13.8M+125%
EPS (diluted)$0.04+100%

Balance sheet

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Cash & equivalents$821.9M+3.0%
Total debt$1.3M-27.8%
Total equity$1.1B+0.7%
Total assets$1.2B+1.6%

Cash flow

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Operating cash flow$10.9M+620%
CapEx$1.9M-87.7%
Free cash flow$9.0M+152%

Valuation

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Market cap$1.01B+41.3%
Enterprise value$192.08M-343%
P/S6.4×+0.6×

Profitability

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Gross margin42.7%+15.1pp
Operating margin-9.5%-4.3pp
Net margin-1.1%-40.8pp
FCF margin16.6%+13.3pp

Returns & leverage

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Return on equity-0.2%-4.8pp
Debt / equity0×0.0×
Current ratio21.9×-5.9×

Where this comes from

Reported directly by Cronos Group in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Cronos Group’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Cronos Group's reportable segment — sales and marketing?
Cronos Group (CRON) reported reportable segment — sales and marketing of $5.62M in Q1 2026.
How has Cronos Group's reportable segment — sales and marketing changed year-over-year?
Cronos Group's reportable segment — sales and marketing increased by 23.0% year-over-year, from $4.57M to $5.62M.
What is the long-term trend for Cronos Group's reportable segment — sales and marketing?
Over 3 years (2022 to 2025), Cronos Group's reportable segment — sales and marketing has grown at a 6.4% compound annual growth rate (CAGR), from $18.05M to $21.76M.
What does reportable segment — sales and marketing mean?
This metric captures the total costs incurred by the reportable segment for advertising, brand promotion, and customer acquisition activities. It reflects the company's investment in market penetration, brand awareness, and maintaining competitive positioning within its specific product categories.