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Summit Hotel Properties INN Reportable Segments — Sales and marketing
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Where this comes from
Reported directly by Summit Hotel Properties in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Summit Hotel Properties’s 10-Q, filed August 5, 2026.
- Filed
- Aug 5, 2026, 4:35 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001497645-26-000064
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Total revenues | 199,019 | 192,917 | 384,072 | 377,395 |
| Lodging property expenses: | ||||
| Room | 39,352 | 39,166 | 75,699 | 75,298 |
| Sales and marketing | 25,502 | 24,807 | 49,485 | 48,557 |
| Administrative and general | 15,061 | 14,833 | 29,594 | 29,328 |
| Property taxes, insurance and other | 13,571 | 13,706 | 27,455 | 27,017 |
| Food and beverage | 8,480 | 8,388 | 17,000 | 16,379 |
| Property operations & maintenance | 8,053 | 8,256 | 15,882 | 16,077 |
Item 1. Financial Statements
FAQ
- What is Summit Hotel Properties's reportable segments — sales and marketing?
- Summit Hotel Properties (INN) reported reportable segments — sales and marketing of $25.5M in Q2 2026.
- How has Summit Hotel Properties's reportable segments — sales and marketing changed year-over-year?
- Summit Hotel Properties's reportable segments — sales and marketing increased by 2.8% year-over-year, from $24.81M to $25.5M.
- What does reportable segments — sales and marketing mean?
- This represents the total expenditures allocated to advertising, promotional activities, and sales efforts designed to drive occupancy and revenue at the property level. Monitoring these costs helps assess the efficiency of the company's customer acquisition strategy relative to the revenue generated. High spending in this area is expected to correlate with increased market share and brand visibility.
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