Business Segments · Marketing and sales
Reportable Segment — Marketing and sales
Electronic Arts Reportable Segment — Marketing and sales decreased by 29.4% to $240.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 9.1%, from $220.00M to $240.00M. Over 3 years (FY 2023 to FY 2026), Reportable Segment — Marketing and sales shows an upward trend with a 5.2% CAGR.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ2 2022
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
An increase often signals a push for new user growth or major product launches, while a decrease may indicate a focus on organic growth or reduced marketing efficiency.
Detailed definition
Reflects the costs associated with advertising, user acquisition, promotional campaigns, and sales force operations for...
Peer comparison
Comparable to sales and marketing (S&M) expenses across the consumer software and digital services sector.
Metric ID:
ea_segment_reportable_segment_marketing_and_salesHistorical Data
16 periods
| Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $229.75M | $229.75M | $229.75M | $229.75M | $241.75M | $241.75M | $241.75M | $241.75M | $193.00M | $256.00M | $237.00M | $220.00M | $202.00M | $289.00M | $340.00M | $240.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +5.2% | +0.0% | +0.0% | +0.0% | -20.2% | +32.6% | -7.4% | -7.2% | -8.2% | +43.1% | +17.6% | -29.4% |
| YoY Change | — | — | — | — | +5.2% | +5.2% | +5.2% | +5.2% | -20.2% | +5.9% | -2.0% | -9.0% | +4.7% | +12.9% | +43.5% | +9.1% |
Range$193.00M – $340.00M
CAGR+1.2%
Avg YoY Growth+5.5%
Median YoY Growth+5.2%
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Frequently Asked Questions
- What is Electronic Arts's reportable segment — marketing and sales?
- Electronic Arts (EA) reported reportable segment — marketing and sales of $240.00M in Q1 2026.
- How has Electronic Arts's reportable segment — marketing and sales changed year-over-year?
- Electronic Arts's reportable segment — marketing and sales increased by 9.1% year-over-year, from $220.00M to $240.00M.
- What is the long-term trend for Electronic Arts's reportable segment — marketing and sales?
- Over 3 years (2023 to 2026), Electronic Arts's reportable segment — marketing and sales has grown at a 5.2% compound annual growth rate (CAGR), from $919.00M to $1.07B.
- What does reportable segment — marketing and sales mean?
- The total cost of advertising and selling the company's products to consumers.