Electronic Arts EA Reportable Segment — Marketing and sales
Similar metrics at other companies
Other financials
Where this comes from
Reported directly by Electronic Arts in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: Electronic Arts’s 10-K, filed May 11, 2026, on SEC EDGAR. View the filing →
Ask your AI about Electronic Arts's reportable segment — marketing and sales.
Connect your AI assistant and compare it to peers, right in your chat.
Connect your AI

Claude
Questions, answered.
- What is Electronic Arts's reportable segment — marketing and sales?
- Electronic Arts (EA) reported reportable segment — marketing and sales of $240M in Q1 2026.
- How has Electronic Arts's reportable segment — marketing and sales changed year-over-year?
- Electronic Arts's reportable segment — marketing and sales increased by 9.1% year-over-year, from $220M to $240M.
- What is the long-term trend for Electronic Arts's reportable segment — marketing and sales?
- Over 3 years (2023 to 2026), Electronic Arts's reportable segment — marketing and sales has grown at a 5.2% compound annual growth rate (CAGR), from $919M to $1.07B.
- What does reportable segment — marketing and sales mean?
- Reflects the costs associated with advertising, user acquisition, promotional campaigns, and sales force operations for the segment's products. It measures the investment required to drive user engagement and market penetration for new and existing titles.