PAR Technology PAR Reportable Segment — Sales and marketing
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Where this comes from
Reported directly by PAR Technology in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: PAR Technology’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is PAR Technology's reportable segment — sales and marketing?
- PAR Technology (PAR) reported reportable segment — sales and marketing of $11.98M in Q1 2026.
- How has PAR Technology's reportable segment — sales and marketing changed year-over-year?
- PAR Technology's reportable segment — sales and marketing increased by 4.5% year-over-year, from $11.46M to $11.98M.
- What is the long-term trend for PAR Technology's reportable segment — sales and marketing?
- Over 3 years (2022 to 2025), PAR Technology's reportable segment — sales and marketing has grown at a 10.9% compound annual growth rate (CAGR), from $34.9M to $47.57M.
- What does reportable segment — sales and marketing mean?
- Includes all costs associated with advertising, promotional activities, sales commissions, and marketing personnel dedicated to a specific business segment. This metric measures the investment intensity required to acquire new customers and maintain market share. It is a critical indicator of the segment's customer acquisition strategy and efficiency.