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PAR Technology PAR Reportable Segment — Sales and marketing
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Where this comes from
Reported directly by PAR Technology in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: PAR Technology’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 5:24 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000708821-26-000103
| (in thousands) | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Subscription service cost of sales(1) | 29,193 | 24,138 | 56,440 | 45,316 |
| Hardware cost of sales(1) | 27,876 | 19,447 | 50,729 | 35,832 |
| Professional service cost of sales(1) | 11,392 | 9,571 | 22,979 | 19,573 |
| Sales and marketing(1) | 11,229 | 11,918 | 23,204 | 23,374 |
| General and administrative(1) | 20,352 | 23,938 | 43,796 | 45,479 |
| Research and development(1) | 21,262 | 19,836 | 42,206 | 38,665 |
| Depreciation and amortization | 9,113 | 9,021 | 17,694 | 17,644 |
| Stock-based compensation | 6,759 | 7,887 | 13,962 | 15,068 |
Item 1. FINANCIAL STATEMENTS (unaudited)
FAQ
- What is PAR Technology's reportable segment — sales and marketing?
- PAR Technology (PAR) reported reportable segment — sales and marketing of $11.23M in Q2 2026.
- How has PAR Technology's reportable segment — sales and marketing changed year-over-year?
- PAR Technology's reportable segment — sales and marketing decreased by 5.8% year-over-year, from $11.92M to $11.23M.
- What is the long-term trend for PAR Technology's reportable segment — sales and marketing?
- Over 3 years (2022 to 2025), PAR Technology's reportable segment — sales and marketing has grown at a 10.9% compound annual growth rate (CAGR), from $34.9M to $47.57M.
- What does reportable segment — sales and marketing mean?
- Includes all costs associated with advertising, promotional activities, sales commissions, and marketing personnel dedicated to a specific business segment. This metric measures the investment intensity required to acquire new customers and maintain market share. It is a critical indicator of the segment's customer acquisition strategy and efficiency.
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