Operating Expenses
Sales & Marketing
Robinhood Markets, Inc. Sales & Marketing increased by 15.1% to $107.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 1.9%, from $105.00M to $107.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 5.1% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $94.16M | $86.89M | $44.32M | $34.00M | $24.00M | $19.00M | $26.00M | $26.00M | $25.00M | $28.00M | $43.00M | $67.00M | $64.00M | $59.00M | $82.00M | $105.00M | $99.00M | $102.00M | $93.00M | $107.00M |
| QoQ Change | — | -7.7% | -49.0% | -23.3% | -29.4% | -20.8% | +36.8% | +0.0% | -3.8% | +12.0% | +53.6% | +55.8% | -4.5% | -7.8% | +39.0% | +28.0% | -5.7% | +3.0% | -8.8% | +15.1% |
| YoY Change | — | — | — | — | -74.5% | -78.1% | -41.3% | -23.5% | +4.2% | +47.4% | +65.4% | +157.7% | +156.0% | +110.7% | +90.7% | +56.7% | +54.7% | +72.9% | +13.4% | +1.9% |
Range$19.00M – $107.00M
CAGR+2.7%
Avg YoY Growth+38.4%
Median YoY Growth+51.0%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Robinhood Markets, Inc.'s sales & marketing?
- Robinhood Markets, Inc. (HOOD) reported sales & marketing of $107.00M in Q1 2026.
- How has Robinhood Markets, Inc.'s sales & marketing changed year-over-year?
- Robinhood Markets, Inc.'s sales & marketing increased by 1.9% year-over-year, from $105.00M to $107.00M.
- What is the long-term trend for Robinhood Markets, Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), Robinhood Markets, Inc.'s sales & marketing has grown at a 5.1% compound annual growth rate (CAGR), from $327.37M to $399.00M.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.