CRCL Sales & Marketing decreased by 20.5% to $6.62M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 71.4%, from $3.86M to $6.62M.
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
selling_and_marketing| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q2 '24 | Q3 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $9.14M | $9.14M | $9.14M | $9.14M | $5.64M | $4.38M | $3.86M | $7.91M | $5.62M | $8.33M | $6.62M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -38.3% | -22.3% | -11.9% | +104.9% | -28.9% | +48.1% | -20.5% |
| YoY Change | — | — | — | — | -38.3% | -52.0% | — | +40.3% | +28.3% | — | +71.4% |