Operating Expenses
Sales & Marketing
PayPal Holdings, Inc. Sales & Marketing decreased by 25.0% to $518.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 6.1%, from $488.00M to $518.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows relatively stable performance with a -1.7% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $628.00M | $549.00M | $666.00M | $594.00M | $595.00M | $544.00M | $524.00M | $436.00M | $465.00M | $442.00M | $466.00M | $421.00M | $446.00M | $508.00M | $626.00M | $488.00M | $583.00M | $521.00M | $691.00M | $518.00M |
| QoQ Change | — | -12.6% | +21.3% | -10.8% | +0.2% | -8.6% | -3.7% | -16.8% | +6.7% | -4.9% | +5.4% | -9.7% | +5.9% | +13.9% | +23.2% | -22.0% | +19.5% | -10.6% | +32.6% | -25.0% |
| YoY Change | — | — | — | — | -5.3% | -0.9% | -21.3% | -26.6% | -21.8% | -18.8% | -11.1% | -3.4% | -4.1% | +14.9% | +34.3% | +15.9% | +30.7% | +2.6% | +10.4% | +6.1% |
Range$421.00M – $691.00M
CAGR-4.0%
Avg YoY Growth+0.1%
Median YoY Growth-2.2%
Business Segments
| Segment | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| Reportable Segment | $446.00M | $508.00M | $626.00M | $488.00M | $583.00M | $521.00M | $691.00M | $518.00M |
| Total | $446.00M | $508.00M | $626.00M | $488.00M | $583.00M | $521.00M | $691.00M | $518.00M |
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is PayPal Holdings, Inc.'s sales & marketing?
- PayPal Holdings, Inc. (PYPL) reported sales & marketing of $518.00M in Q1 2026.
- How has PayPal Holdings, Inc.'s sales & marketing changed year-over-year?
- PayPal Holdings, Inc.'s sales & marketing increased by 6.1% year-over-year, from $488.00M to $518.00M.
- What is the long-term trend for PayPal Holdings, Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), PayPal Holdings, Inc.'s sales & marketing has grown at a -1.7% compound annual growth rate (CAGR), from $2.45B to $2.28B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.