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PayPal Holdings, Inc. PYPL Sales & Marketing

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Segments

By segment

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Reportable Segment$518M+6.1%

Other financials

Income statement

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Revenue$8.4B+7.2%
Operating income$1.5B-2.7%
Net income$1.1B-13.5%
EPS (diluted)$1.21-6.2%

Balance sheet

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Cash & equivalents$22.4B+245%
Total debt$10.1B-17.2%
Total equity$20.0B-1.1%
Total assets$80.5B-0.9%

Cash flow

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Operating cash flow$1.1B-2.2%
CapEx$231.0M+17.9%
Free cash flow$903.0M-6.3%

Valuation

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Market cap$39.07B-45.4%
Enterprise value$26.7B-58.7%
P/E7.7×-7.6×
P/S1.2×-1.1×

Profitability

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Operating margin17.9%0.0pp
Net margin15%+0.7pp
FCF margin16.3%-2.4pp

Returns & leverage

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Return on equity25.1%+2.9pp
Debt / equity0.5×-0.1×
Current ratio1.3×0.0×

Where this comes from

Reported directly by PayPal Holdings, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: PayPal Holdings, Inc.’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is PayPal Holdings, Inc.'s sales & marketing?
PayPal Holdings, Inc. (PYPL) reported sales & marketing of $518M in Q1 2026.
How has PayPal Holdings, Inc.'s sales & marketing changed year-over-year?
PayPal Holdings, Inc.'s sales & marketing increased by 6.1% year-over-year, from $488M to $518M.
What is the long-term trend for PayPal Holdings, Inc.'s sales & marketing?
Over 4 years (2021 to 2025), PayPal Holdings, Inc.'s sales & marketing has grown at a -1.7% compound annual growth rate (CAGR), from $2.45B to $2.28B.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.