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American Express AXP Sales & Marketing

Sales & Marketing at other companies

JPMorgan Chase logo
JPMorgan ChaseJPM
$1.6B+23.0%
Mastercard logo
MastercardMA
$153M+0.7%
Visa logo
VisaV
$545M+43.0%
PayPal Holdings, Inc. logo
PayPal Holdings, Inc.PYPL
$518M+6.1%
U.S. Bancorp logo
U.S. BancorpUSB
$217M+19.2%
Bread Financial Holdings logo
Bread Financial HoldingsBFH
$35M0.0%

Segments

By segment

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USCS$764M-0.1%
ICS$332M+10.7%
CS$311M-7.7%
GMNS$65M-14.5%

Other financials

Income statement

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Revenue$18.9B+11.4%
Net income$3.0B+15.0%
EPS (diluted)$4.28+17.6%

Balance sheet

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Cash & equivalents$53.8B+2.4%
Total debt$60.4B+14.5%
Total equity$34.0B+9.0%
Total assets$308.89B+9.4%

Cash flow

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Operating cash flow$3.8B-20.2%
CapEx$1.1B+167%
Free cash flow$2.7B-38.7%

Valuation

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Market cap$232.24B+7.5%
Enterprise value$238.92B+9.7%
P/E20.7×-0.6×
P/S3.1×0.0×

Profitability

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Net margin15.1%-0.2pp
FCF margin19.3%—

Returns & leverage

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Return on equity34.4%+0.1pp
Debt / equity1.8×+0.1×

Where this comes from

Reported directly by American Express in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: American Express’s 10-Q, filed April 23, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is American Express's sales & marketing?
American Express (AXP) reported sales & marketing of $1.48B in Q1 2026.
How has American Express's sales & marketing changed year-over-year?
American Express's sales & marketing decreased by 0.4% year-over-year, from $1.49B to $1.48B.
What is the long-term trend for American Express's sales & marketing?
Over 4 years (2021 to 2025), American Express's sales & marketing has grown at a -8.8% compound annual growth rate (CAGR), from $9.05B to $6.25B.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.