Operating Expenses
Sales & Marketing
Visa Sales & Marketing increased by 32.9% to $545.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 43.0%, from $381.00M to $545.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 10.3% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $268.00M | $457.00M | $280.00M | $314.00M | $313.00M | $429.00M | $332.00M | $309.00M | $297.00M | $403.00M | $293.00M | $338.00M | $378.00M | $551.00M | $306.00M | $381.00M | $421.00M | $576.00M | $410.00M | $545.00M |
| QoQ Change | — | +70.5% | -38.7% | +12.1% | -0.3% | +37.1% | -22.6% | -6.9% | -3.9% | +35.7% | -27.3% | +15.4% | +11.8% | +45.8% | -44.5% | +24.5% | +10.5% | +36.8% | -28.8% | +32.9% |
| YoY Change | — | — | — | — | +16.8% | -6.1% | +18.6% | -1.6% | -5.1% | -6.1% | -11.7% | +9.4% | +27.3% | +36.7% | +4.4% | +12.7% | +11.4% | +4.5% | +34.0% | +43.0% |
Range$268.00M – $576.00M
CAGR+16.1%
Avg YoY Growth+11.8%
Median YoY Growth+10.4%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Visa's sales & marketing?
- Visa (V) reported sales & marketing of $545.00M in Q1 2026.
- How has Visa's sales & marketing changed year-over-year?
- Visa's sales & marketing increased by 43.0% year-over-year, from $381.00M to $545.00M.
- What is the long-term trend for Visa's sales & marketing?
- Over 4 years (2021 to 2025), Visa's sales & marketing has grown at a 10.3% compound annual growth rate (CAGR), from $1.14B to $1.68B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.