What is Visa's sales & marketing?

Visa (V) reported sales & marketing of $545M in Q1 2026.

How has Visa's sales & marketing changed year-over-year?

Visa's sales & marketing increased by 43.0% year-over-year, from $381M to $545M.

What is the long-term trend for Visa's sales & marketing?

Over 4 years (2021 to 2025), Visa's sales & marketing has grown at a 10.3% compound annual growth rate (CAGR), from $1.14B to $1.68B.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Visa V Sales & Marketing

Sales & Marketing at other companies

American ExpressAXP

$1.48B-0.4%

MastercardMA

$153M+0.7%

PayPal Holdings, Inc.PYPL

$518M+6.1%

U.S. BancorpUSB

$217M+19.2%

MarqetaMQ

$1.16M+147%

ACI WorldwideACIW

$30.24M-6.1%

Other financials

Income statement

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Revenue$11.2B+17.1%

Gross profit$11.0B+17.1%

Operating income$7.2B+33.1%

Net income$6.0B+31.5%

EPS (diluted)$3.14+35.3%

Balance sheet

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Cash & equivalents$18.7B-2.2%

Total debt$25.5B+3.3%

Total equity$35.7B-6.2%

Total assets$95.0B+2.4%

Cash flow

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Operating cash flow$3.0B-35.9%

CapEx$383.0M+17.1%

Free cash flow$2.6B-39.9%

Valuation

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Market cap$639.42B-6.9%

Enterprise value$646.25B-6.8%

P/E28.8×-5.1×

P/S14.9×-2.8×

Profitability

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Gross margin97.8%0.0pp

Operating margin61.1%-2.6pp

Net margin51.7%-1.2pp

FCF margin49.2%-5.3pp

Returns & leverage

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Return on equity60.3%+9.7pp

Debt / equity0.7×+0.1×

Current ratio1.1×0.0×

Where this comes from

Reported directly by Visa in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Visa’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Visa's sales & marketing?: Visa (V) reported sales & marketing of $545M in Q1 2026.
How has Visa's sales & marketing changed year-over-year?: Visa's sales & marketing increased by 43.0% year-over-year, from $381M to $545M.
What is the long-term trend for Visa's sales & marketing?: Over 4 years (2021 to 2025), Visa's sales & marketing has grown at a 10.3% compound annual growth rate (CAGR), from $1.14B to $1.68B.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.