Operating Expenses

Sales & Marketing

Mastercard Sales & Marketing decreased by 52.0% to $153.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 0.7%, from $152.00M to $153.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows relatively stable performance with a 0.9% CAGR.

Analysis

StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025

How to read this metric

An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.

Detailed definition

Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...

Peer comparison

Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.

Metric ID: selling_and_marketing

Historical Data

20 periods
 Q2 '21Q3 '21Q4 '21Q1 '22Q2 '22Q3 '22Q4 '22Q1 '23Q2 '23Q3 '23Q4 '23Q1 '24Q2 '24Q3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26
Value$216.00M$222.00M$338.00M$181.00M$210.00M$182.00M$216.00M$167.00M$201.00M$193.00M$264.00M$116.00M$184.00M$220.00M$295.00M$152.00M$213.00M$245.00M$319.00M$153.00M
QoQ Change+2.8%+52.3%-46.4%+16.0%-13.3%+18.7%-22.7%+20.4%-4.0%+36.8%-56.1%+58.6%+19.6%+34.1%-48.5%+40.1%+15.0%+30.2%-52.0%
YoY Change-2.8%-18.0%-36.1%-7.7%-4.3%+6.0%+22.2%-30.5%-8.5%+14.0%+11.7%+31.0%+15.8%+11.4%+8.1%+0.7%
Range$116.00M$338.00M
CAGR-7.0%
Avg YoY Growth+0.8%
Median YoY Growth+3.4%

Business Segments

View all
SegmentQ1 '25Q2 '25Q3 '25Q4 '25Q1 '26
Payment Solutions$152.00M$213.00M$245.00M$319.00M$153.00M
Total$152.00M$213.00M$245.00M$319.00M$153.00M

Frequently Asked Questions

What is Mastercard's sales & marketing?
Mastercard (MA) reported sales & marketing of $153.00M in Q1 2026.
How has Mastercard's sales & marketing changed year-over-year?
Mastercard's sales & marketing increased by 0.7% year-over-year, from $152.00M to $153.00M.
What is the long-term trend for Mastercard's sales & marketing?
Over 4 years (2021 to 2025), Mastercard's sales & marketing has grown at a 0.9% compound annual growth rate (CAGR), from $895.00M to $929.00M.
What does sales & marketing mean?
Costs related to promoting products and acquiring or retaining customers.