What is Green Dot's sales & marketing?

Green Dot (GDOT) reported sales & marketing of $59.31M in Q1 2026.

How has Green Dot's sales & marketing changed year-over-year?

Green Dot's sales & marketing decreased by 0.6% year-over-year, from $59.69M to $59.31M.

What is the long-term trend for Green Dot's sales & marketing?

Over 4 years (2021 to 2025), Green Dot's sales & marketing has grown at a -14.1% compound annual growth rate (CAGR), from $382.16M to $207.89M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Green Dot GDOT Sales & Marketing

Sales & Marketing at other companies

Coastal FinancialCCB

$38K-24.0%

MarqetaMQ

$1.16M+147%

SoFi Technologies, Inc.SOFI

$335.54M+40.9%

U.S. BancorpUSB

$217M+19.2%

Eagle BancorpEGBN

$868K-36.7%

Chime Financial, Inc. Class A Common StockCHYM

$165.43M+24.8%

Segments

By segment

See full

Consumer Services$31.92M-4.1%

Money Movement Services$24.22M+13.2%

B2B Services$2.41M-40.0%

Corporate and Other$0—

Other financials

Income statement

See full

Revenue$656.2M+17.4%

Operating income$69.0M+13.7%

Net income$53.8M+109%

Balance sheet

See full

Cash & equivalents$1.6B-7.1%

Total debt$65.5M-10.7%

Total equity$940.5M-0.8%

Total assets$6.7B+16.1%

Cash flow

See full

Operating cash flow$95.1M-12.6%

CapEx$19.0M-2.0%

Free cash flow$76.0M-14.9%

Valuation

See full

Market cap$767.48M+45.0%

Enterprise value-$813.41M-30.1%

P/S0.4×+0.1×

Profitability

See full

Operating margin3.9%—

Net margin-3.3%—

FCF margin9%-2.5pp

Returns & leverage

See full

Return on equity-7.5%—

Debt / equity0.1×0.0×

Current ratio0.5×-0.1×

Where this comes from

Reported directly by Green Dot in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Green Dot’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Green Dot's sales & marketing?: Green Dot (GDOT) reported sales & marketing of $59.31M in Q1 2026.
How has Green Dot's sales & marketing changed year-over-year?: Green Dot's sales & marketing decreased by 0.6% year-over-year, from $59.69M to $59.31M.
What is the long-term trend for Green Dot's sales & marketing?: Over 4 years (2021 to 2025), Green Dot's sales & marketing has grown at a -14.1% compound annual growth rate (CAGR), from $382.16M to $207.89M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.