Green Dot GDOT Money Movement Services — Sales and marketing expenses
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Where this comes from
Reported directly by Green Dot in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: Green Dot’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Green Dot's money movement services — sales and marketing expenses?
- Green Dot (GDOT) reported money movement services — sales and marketing expenses of $24.22M in Q1 2026.
- How has Green Dot's money movement services — sales and marketing expenses changed year-over-year?
- Green Dot's money movement services — sales and marketing expenses increased by 13.2% year-over-year, from $21.4M to $24.22M.
- What is the long-term trend for Green Dot's money movement services — sales and marketing expenses?
- Over 3 years (2022 to 2025), Green Dot's money movement services — sales and marketing expenses has grown at a -3.6% compound annual growth rate (CAGR), from $75.98M to $68.16M.
- What does money movement services — sales and marketing expenses mean?
- Includes all costs associated with advertising, promotional campaigns, and customer acquisition efforts specifically allocated to the money movement business unit. Monitoring this expense helps evaluate the efficiency of the company's growth strategy and the cost to acquire new transaction volume. High spending in this area is typically intended to drive future revenue growth and market share expansion.