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Green Dot GDOT Consumer Services — Sales and marketing expenses
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Where this comes from
Reported directly by Green Dot in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Green Dot’s 10-Q, filed August 10, 2026.
- Filed
- Aug 10, 2026, 5:22 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001386278-26-000045
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Interest income, net | 21,490 | 21,501 | 48,732 | 43,130 |
| Total operating revenues | 595,883 | 504,176 | 1,252,130 | 1,063,050 |
| Operating expenses: | ||||
| Sales and marketing expenses | 49,359 | 50,159 | 108,672 | 109,847 |
| Compensation and benefits expenses | 59,003 | 63,847 | 118,774 | 130,061 |
| Processing expenses | 394,692 | 293,213 | 769,286 | 578,530 |
| Other general and administrative expenses | 93,494 | 83,558 | 186,943 | 170,468 |
| Restructuring and other charges | 96 | — | 178 | — |
ITEM 1. Financial Statements
FAQ
- What is Green Dot's consumer services — sales and marketing expenses?
- Green Dot (GDOT) reported consumer services — sales and marketing expenses of $30.66M in Q2 2026.
- How has Green Dot's consumer services — sales and marketing expenses changed year-over-year?
- Green Dot's consumer services — sales and marketing expenses decreased by 2.9% year-over-year, from $31.58M to $30.66M.
- What is the long-term trend for Green Dot's consumer services — sales and marketing expenses?
- Over 3 years (2022 to 2025), Green Dot's consumer services — sales and marketing expenses has grown at a -13.8% compound annual growth rate (CAGR), from $192.98M to $123.78M.
- What does consumer services — sales and marketing expenses mean?
- Includes all costs associated with advertising, customer acquisition, and promotional activities for the Consumer Services segment. Monitoring this expense helps evaluate the efficiency of marketing spend in driving new user growth and maintaining brand visibility. High levels relative to revenue may indicate aggressive expansion or increased competition in the retail financial space.
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