Green Dot GDOT Consumer Services — Sales and marketing expenses

Other segment segments

Similar metrics at other companies

PRCHConsumer Services — Sales & Marketing

$10.25M+4.6%

TRNSService — Sales & Marketing

$7.49M+30.3%

MKLConsumer and Other — Services and other expenses

$83.26M+2.1%

PRCHConsumer Services — Cost of revenue

$1.97M-20.8%

MMMConsumer — Selling, general and administrative expenses

$196M-3.9%

SIRISales & Marketing

$187M-1.6%

Questions, answered.

What is Green Dot's consumer services — sales and marketing expenses?

Green Dot (GDOT) reported consumer services — sales and marketing expenses of $31.92M in Q1 2026.

How has Green Dot's consumer services — sales and marketing expenses changed year-over-year?

Green Dot's consumer services — sales and marketing expenses decreased by 4.1% year-over-year, from $33.3M to $31.92M.

What is the long-term trend for Green Dot's consumer services — sales and marketing expenses?

Over 3 years (2022 to 2025), Green Dot's consumer services — sales and marketing expenses has grown at a -13.8% compound annual growth rate (CAGR), from $192.98M to $123.78M.

What does consumer services — sales and marketing expenses mean?

Includes all costs associated with advertising, customer acquisition, and promotional activities for the Consumer Services segment. Monitoring this expense helps evaluate the efficiency of marketing spend in driving new user growth and maintaining brand visibility. High levels relative to revenue may indicate aggressive expansion or increased competition in the retail financial space.