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Porch Group, Inc. PRCH Consumer Services — Sales & Marketing
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Where this comes from
Reported directly by Porch Group, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Porch Group, Inc.’s 10-Q, filed July 29, 2026.
- Filed
- Jul 29, 2026, 5:11 PM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q3 2026
- Accession
- 0001784535-26-000048
| Line item | Insurance Services | Software & Data | Consumer Services | Reciprocal Segment | Total |
|---|---|---|---|---|---|
| Segment Net Income | $(8,832) | ||||
| Segment revenue | $92,925 | $23,087 | $18,130 | ||
| Add (Subtract): | |||||
| Selling and marketing (excluding depreciation, amortization, and stock-based compensation expense) | (37,358) | (7,643) | (9,827) | ||
| Product and technology (excluding depreciation, amortization, impairments, and stock-based compensation expense) | (1,186) | (4,868) | (584) | ||
| General and administrative (excluding depreciation, amortization, impairments, stock-based compensation expense, mark-to-market gains or losses, restructuring & other costs, and acquisition & other transaction costs) | (3,317) | (1,413) | (1,811) | ||
| Interest income on intercompany surplus notes | 3,527 | — | — | ||
| Other segment items | (10,192) | (3,953) | (2,661) |
Item 1. Financial Statements
FAQ
- What is Porch Group, Inc.'s consumer services — sales & marketing?
- Porch Group, Inc. (PRCH) reported consumer services — sales & marketing of $9.83M in Q2 2026.
- How has Porch Group, Inc.'s consumer services — sales & marketing changed year-over-year?
- Porch Group, Inc.'s consumer services — sales & marketing decreased by 6.1% year-over-year, from $10.47M to $9.83M.
- What is the long-term trend for Porch Group, Inc.'s consumer services — sales & marketing?
- Over 2 years (2023 to 2025), Porch Group, Inc.'s consumer services — sales & marketing has grown at a 3.6% compound annual growth rate (CAGR), from $39.1M to $41.94M.
- What does consumer services — sales & marketing mean?
- Captures the expenses incurred to acquire new customers and promote services within the Consumer Services segment. This investment is critical for assessing the segment's growth strategy and customer acquisition efficiency.
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