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Porch Group, Inc. PRCH Consumer Services — Sales & Marketing

Other segment segments

Insurance Services
$35.66M+130%
Software & Data
$8.57M-6.6%
Reciprocal Segment
$7.07M-4.6%

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GDOTConsumer Services — Total Costs & Expenses
$61.01M-1.0%
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COMPIntegrated Services — Sales and marketing
$6M+500%

Other financials

Income statement

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Revenue$121.1M+15.6%
Gross profit$90.8M+38.8%
Operating income$11.8M+1,033%
Net income-$4.7M-156%
EPS (diluted)-$0.04-157%

Balance sheet

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Cash & equivalents$179.4M+8.0%
Total debt$399.0M-2.5%
Total equity-$25.4M+51.5%
Total assets$806.6M+0.5%

Cash flow

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Operating cash flow$13.0M+216%
CapEx$176.0K+171%
Free cash flow$12.8M+214%

Valuation

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Market cap$1.44B+30.0%
Enterprise value$1.66B+22.9%
P/S2.9×+0.3×

Profitability

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Gross margin73.3%+19.3pp
Operating margin10%
Net margin-3.3%
FCF margin18.1%

Returns & leverage

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Return on equity-144.9%-188pp
Debt / equity9.7×+7.6×
Current ratio1.3×-0.2×

Where this comes from

Reported directly by Porch Group, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Porch Group, Inc.’s 10-Q, filed April 28, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Porch Group, Inc.'s consumer services — sales & marketing?
Porch Group, Inc. (PRCH) reported consumer services — sales & marketing of $10.25M in Q1 2026.
How has Porch Group, Inc.'s consumer services — sales & marketing changed year-over-year?
Porch Group, Inc.'s consumer services — sales & marketing increased by 4.6% year-over-year, from $9.8M to $10.25M.
What is the long-term trend for Porch Group, Inc.'s consumer services — sales & marketing?
Over 2 years (2023 to 2025), Porch Group, Inc.'s consumer services — sales & marketing has grown at a 3.6% compound annual growth rate (CAGR), from $39.1M to $41.94M.
What does consumer services — sales & marketing mean?
Captures the expenses incurred to acquire new customers and promote services within the Consumer Services segment. This investment is critical for assessing the segment's growth strategy and customer acquisition efficiency.