Business Segments · Sales & Marketing
PEO — Sales & Marketing
Automatic Data Processing, Inc. PEO — Sales & Marketing increased by 5.1% to $109.5M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 16.5%, from $94M to $109.5M. Over 2 years (FY 2023 to FY 2025), PEO — Sales & Marketing shows an upward trend with a 8.7% CAGR.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2023
Last reportedQ3 2026Apr 30, 2026
Rolls up toSales & Marketing
How to read this metric
An increase relative to revenue may suggest rising customer acquisition costs or aggressive growth efforts, while a decrease might indicate improved efficiency or reduced investment.
Detailed definition
These are the costs incurred to acquire new clients and retain existing ones within the PEO segment, including sales com...
Peer comparison
Comparable to sales and marketing expense line items in business process outsourcing (BPO) or professional services firms.
Metric ID:
adp_segment_peo_selling_and_marketingHistorical Data
15 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $76.85M | $76.85M | $76.85M | $76.85M | $82.63M | $82.63M | $82.63M | $82.63M | $81.1M | $91.1M | $94M | $96.7M | $91.2M | $104.2M | $109.5M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +7.5% | +0.0% | +0.0% | +0.0% | -1.8% | +12.3% | +3.2% | +2.9% | -5.7% | +14.3% | +5.1% |
| YoY Change | — | — | — | — | +7.5% | +7.5% | +7.5% | +7.5% | -1.8% | +10.3% | +13.8% | +17.0% | +12.5% | +14.4% | +16.5% |
Range$76.85M – $109.5M
CAGR+10.6%
Avg YoY Growth+10.2%
Median YoY Growth+10.3%
Current Streak2 quarters growth
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Frequently Asked Questions
- What is Automatic Data Processing, Inc.'s peo — sales & marketing?
- Automatic Data Processing, Inc. (ADP) reported peo — sales & marketing of $109.5M in Q1 2026.
- How has Automatic Data Processing, Inc.'s peo — sales & marketing changed year-over-year?
- Automatic Data Processing, Inc.'s peo — sales & marketing increased by 16.5% year-over-year, from $94M to $109.5M.
- What is the long-term trend for Automatic Data Processing, Inc.'s peo — sales & marketing?
- Over 2 years (2023 to 2025), Automatic Data Processing, Inc.'s peo — sales & marketing has grown at a 8.7% compound annual growth rate (CAGR), from $307.4M to $362.9M.
- What does peo — sales & marketing mean?
- Total expenses related to sales and marketing activities for the PEO segment.