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Porch Group, Inc. PRCH Insurance Services — Sales & Marketing
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Where this comes from
Reported directly by Porch Group, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Porch Group, Inc.’s 10-Q, filed July 29, 2026.
- Filed
- Jul 29, 2026, 5:11 PM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q3 2026
- Accession
- 0001784535-26-000048
| Line item | Insurance Services | Software & Data | Consumer Services | Reciprocal Segment | Total |
|---|---|---|---|---|---|
| Segment Net Income | $(8,832) | ||||
| Segment revenue | $92,925 | $23,087 | $18,130 | ||
| Add (Subtract): | |||||
| Selling and marketing (excluding depreciation, amortization, and stock-based compensation expense) | (37,358) | (7,643) | (9,827) | ||
| Product and technology (excluding depreciation, amortization, impairments, and stock-based compensation expense) | (1,186) | (4,868) | (584) | ||
| General and administrative (excluding depreciation, amortization, impairments, stock-based compensation expense, mark-to-market gains or losses, restructuring & other costs, and acquisition & other transaction costs) | (3,317) | (1,413) | (1,811) | ||
| Interest income on intercompany surplus notes | 3,527 | — | — | ||
| Other segment items | (10,192) | (3,953) | (2,661) |
Item 1. Financial Statements
FAQ
- What is Porch Group, Inc.'s insurance services — sales & marketing?
- Porch Group, Inc. (PRCH) reported insurance services — sales & marketing of $37.36M in Q2 2026.
- How has Porch Group, Inc.'s insurance services — sales & marketing changed year-over-year?
- Porch Group, Inc.'s insurance services — sales & marketing increased by 0.9% year-over-year, from $37.03M to $37.36M.
- What is the long-term trend for Porch Group, Inc.'s insurance services — sales & marketing?
- Over 2 years (2023 to 2025), Porch Group, Inc.'s insurance services — sales & marketing has grown at a 153.9% compound annual growth rate (CAGR), from $19.21M to $123.83M.
- What does insurance services — sales & marketing mean?
- Expenses incurred to acquire new insurance customers and promote insurance products, including advertising, sales commissions, and marketing campaigns. This metric is critical for evaluating the cost of customer acquisition and the effectiveness of growth strategies.
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