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Porch Group, Inc. PRCH Insurance Services — Sales & Marketing

Other segment segments

Consumer Services
$10.25M+4.6%
Software & Data
$8.57M-6.6%
Reciprocal Segment
$7.07M-4.6%

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$603M+8.6%

Other financials

Income statement

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Revenue$121.1M+15.6%
Gross profit$90.8M+38.8%
Operating income$11.8M+1,033%
Net income-$4.7M-156%
EPS (diluted)-$0.04-157%

Balance sheet

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Cash & equivalents$179.4M+8.0%
Total debt$399.0M-2.5%
Total equity-$25.4M+51.5%
Total assets$806.6M+0.5%

Cash flow

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Operating cash flow$13.0M+216%
CapEx$176.0K+171%
Free cash flow$12.8M+214%

Valuation

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Market cap$1.44B+30.0%
Enterprise value$1.66B+22.9%
P/S2.9×+0.3×

Profitability

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Gross margin73.3%+19.3pp
Operating margin10%
Net margin-3.3%
FCF margin18.1%

Returns & leverage

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Return on equity-144.9%-188pp
Debt / equity9.7×+7.6×
Current ratio1.3×-0.2×

Where this comes from

Reported directly by Porch Group, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Porch Group, Inc.’s 10-Q, filed April 28, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Porch Group, Inc.'s insurance services — sales & marketing?
Porch Group, Inc. (PRCH) reported insurance services — sales & marketing of $35.66M in Q1 2026.
How has Porch Group, Inc.'s insurance services — sales & marketing changed year-over-year?
Porch Group, Inc.'s insurance services — sales & marketing increased by 129.7% year-over-year, from $15.53M to $35.66M.
What is the long-term trend for Porch Group, Inc.'s insurance services — sales & marketing?
Over 2 years (2023 to 2025), Porch Group, Inc.'s insurance services — sales & marketing has grown at a 153.9% compound annual growth rate (CAGR), from $19.21M to $123.83M.
What does insurance services — sales & marketing mean?
Expenses incurred to acquire new insurance customers and promote insurance products, including advertising, sales commissions, and marketing campaigns. This metric is critical for evaluating the cost of customer acquisition and the effectiveness of growth strategies.