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Porch Group, Inc. PRCH Software & Data — Sales & Marketing
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Where this comes from
Reported directly by Porch Group, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Porch Group, Inc.’s 10-Q, filed July 29, 2026.
- Filed
- Jul 29, 2026, 5:11 PM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q3 2026
- Accession
- 0001784535-26-000048
| Line item | Insurance Services | Software & Data | Consumer Services | Reciprocal Segment | Total |
|---|---|---|---|---|---|
| Segment Net Income | $(8,832) | ||||
| Segment revenue | $92,925 | $23,087 | $18,130 | ||
| Add (Subtract): | |||||
| Selling and marketing (excluding depreciation, amortization, and stock-based compensation expense) | (37,358) | (7,643) | (9,827) | ||
| Product and technology (excluding depreciation, amortization, impairments, and stock-based compensation expense) | (1,186) | (4,868) | (584) | ||
| General and administrative (excluding depreciation, amortization, impairments, stock-based compensation expense, mark-to-market gains or losses, restructuring & other costs, and acquisition & other transaction costs) | (3,317) | (1,413) | (1,811) | ||
| Interest income on intercompany surplus notes | 3,527 | — | — | ||
| Other segment items | (10,192) | (3,953) | (2,661) |
Item 1. Financial Statements
FAQ
- What is Porch Group, Inc.'s software & data — sales & marketing?
- Porch Group, Inc. (PRCH) reported software & data — sales & marketing of $7.64M in Q2 2026.
- How has Porch Group, Inc.'s software & data — sales & marketing changed year-over-year?
- Porch Group, Inc.'s software & data — sales & marketing decreased by 17.2% year-over-year, from $9.23M to $7.64M.
- What is the long-term trend for Porch Group, Inc.'s software & data — sales & marketing?
- Over 2 years (2023 to 2025), Porch Group, Inc.'s software & data — sales & marketing has grown at a -1.6% compound annual growth rate (CAGR), from $38.22M to $37.02M.
- What does software & data — sales & marketing mean?
- Reflects the expenditures dedicated to acquiring new customers and promoting software solutions within the segment. This metric is critical for evaluating the cost of customer acquisition and the effectiveness of growth-oriented marketing strategies.
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