Porch Group, Inc. PRCH Reciprocal Segment — Sales & Marketing
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Where this comes from
Reported directly by Porch Group, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: Porch Group, Inc.’s 10-Q, filed April 28, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Porch Group, Inc.'s reciprocal segment — sales & marketing?
- Porch Group, Inc. (PRCH) reported reciprocal segment — sales & marketing of $7.07M in Q1 2026.
- How has Porch Group, Inc.'s reciprocal segment — sales & marketing changed year-over-year?
- Porch Group, Inc.'s reciprocal segment — sales & marketing decreased by 4.6% year-over-year, from $7.41M to $7.07M.
- What is the long-term trend for Porch Group, Inc.'s reciprocal segment — sales & marketing?
- Over 2 years (2023 to 2025), Porch Group, Inc.'s reciprocal segment — sales & marketing has grown at a -32.0% compound annual growth rate (CAGR), from $45.14M to $20.88M.
- What does reciprocal segment — sales & marketing mean?
- Captures the expenditures related to advertising, sales commissions, and customer acquisition efforts specifically for the Reciprocal segment. This metric is essential for assessing the cost-efficiency of the segment's growth strategies.