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Porch Group, Inc. PRCH Reciprocal Segment — Sales & Marketing
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Where this comes from
Reported directly by Porch Group, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Porch Group, Inc.’s 10-Q, filed July 29, 2026.
- Filed
- Jul 29, 2026, 5:11 PM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q3 2026
- Accession
- 0001784535-26-000048
| Line item | Insurance Services | Software & Data | Consumer Services | Reciprocal Segment | Total |
|---|---|---|---|---|---|
| Cost of revenue | (11,736) | (5,663) | (2,849) | (36,927) | |
| Segment Gross Profit | $81,189 | $17,424 | $15,281 | $22,697 | $136,591 |
| Add (Subtract): | |||||
| Selling and marketing | (9,757) | ||||
| Product and technology | (3,038) | ||||
| General and administrative | (27,316) | ||||
| Interest expense on intercompany surplus notes | (3,527) | ||||
| Income tax benefit (expense) | (1,281) |
Item 1. Financial Statements
FAQ
- What is Porch Group, Inc.'s reciprocal segment — sales & marketing?
- Porch Group, Inc. (PRCH) reported reciprocal segment — sales & marketing of $9.76M in Q2 2026.
- How has Porch Group, Inc.'s reciprocal segment — sales & marketing changed year-over-year?
- Porch Group, Inc.'s reciprocal segment — sales & marketing increased by 168.4% year-over-year, from $3.64M to $9.76M.
- What is the long-term trend for Porch Group, Inc.'s reciprocal segment — sales & marketing?
- Over 2 years (2023 to 2025), Porch Group, Inc.'s reciprocal segment — sales & marketing has grown at a -32.0% compound annual growth rate (CAGR), from $45.14M to $20.88M.
- What does reciprocal segment — sales & marketing mean?
- Captures the expenditures related to advertising, sales commissions, and customer acquisition efforts specifically for the Reciprocal segment. This metric is essential for assessing the cost-efficiency of the segment's growth strategies.
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