Automatic Data Processing, Inc. Employer Services — Sales & Marketing increased by 4.3% to $603.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 8.6%, from $555.00M to $603.00M. Over 2 years (FY 2023 to FY 2025), Employer Services — Sales & Marketing shows an upward trend with a 7.5% CAGR.
An increase relative to revenue may signal aggressive growth strategies or rising customer acquisition costs, while a decrease might suggest improved efficiency or reduced growth investment.
This includes all costs associated with acquiring new clients and promoting the Employer Services segment's suite of pro...
Comparable to SG&A or specific sales and marketing expense line items in SaaS and BPO companies.
adp_segment_employer_services_selling_and_marketing| Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $471.33M | $471.33M | $471.33M | $471.33M | $506.25M | $506.25M | $506.25M | $506.25M | $505.30M | $531.60M | $555.00M | $585.20M | $552.40M | $578.10M | $603.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +7.4% | +0.0% | +0.0% | +0.0% | -0.2% | +5.2% | +4.4% | +5.4% | -5.6% | +4.7% | +4.3% |
| YoY Change | — | — | — | — | +7.4% | +7.4% | +7.4% | +7.4% | -0.2% | +5.0% | +9.6% | +15.6% | +9.3% | +8.7% | +8.6% |