SoFi Technologies, Inc. SOFI Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by SoFi Technologies, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: SoFi Technologies, Inc.’s 8-K, filed July 29, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is SoFi Technologies, Inc.'s sales & marketing?
- SoFi Technologies, Inc. (SOFI) reported sales & marketing of $392.4M in Q2 2026.
- How has SoFi Technologies, Inc.'s sales & marketing changed year-over-year?
- SoFi Technologies, Inc.'s sales & marketing increased by 48.2% year-over-year, from $264.74M to $392.4M.
- What is the long-term trend for SoFi Technologies, Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), SoFi Technologies, Inc.'s sales & marketing has grown at a 26.6% compound annual growth rate (CAGR), from $426.88M to $1.1B.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.