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Primis Financial Corp. FRST Sales & Marketing

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Other financials

Income statement

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Revenue$45.6M-22.3%
Net income$7.3M-67.7%
EPS (diluted)$0.30-67.4%

Balance sheet

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Cash & equivalents$159.9M+180%
Total debt$290.8M+2,399%
Total equity$422.9M+20.2%
Total assets$4.3B+15.1%

Cash flow

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Operating cash flow-$54.4M-258%
CapEx$204.0K-52.9%
Free cash flow-$54.6M-2,516%

Valuation

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Market cap$390.16M+58.3%
Enterprise value$521.11M+159%
P/E8.5×-53.7×
P/S1.9×+0.4×

Profitability

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Net margin21.9%+19.6pp
FCF margin-22.7%

Returns & leverage

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Return on equity15.9%+13.0pp
Debt / equity0.2×+0.2×

Where this comes from

Reported directly by Primis Financial Corp. in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Primis Financial Corp.’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Primis Financial Corp.'s sales & marketing?
Primis Financial Corp. (FRST) reported sales & marketing of $760K in Q1 2026.
How has Primis Financial Corp.'s sales & marketing changed year-over-year?
Primis Financial Corp.'s sales & marketing increased by 47.9% year-over-year, from $514K to $760K.
What is the long-term trend for Primis Financial Corp.'s sales & marketing?
Over 4 years (2021 to 2025), Primis Financial Corp.'s sales & marketing has grown at a 5.7% compound annual growth rate (CAGR), from $1.73M to $2.16M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.