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Primis Financial Corp. FRST Sales & Marketing

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Other financials

Income statement

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Revenue$55.8M+29.1%
Net income$9.4M+287%
EPS (diluted)$0.38+280%

Balance sheet

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Cash & equivalents$176.8M+88.0%
Total debt$360.6M+3,121%
Total equity$422.9M+20.2%
Total assets$4.4B+12.4%

Cash flow

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Operating cash flow-$5.7M+86.1%
CapEx$298.0K-31.3%
Free cash flow-$6.0M-366%

Valuation

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Market cap$404.28M+46.2%
Enterprise value$588.03M+206%
P/E7.6×-85.6×
P/S1.8×+0.3×

Profitability

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Net margin23.8%+22.1pp
FCF margin-25.1%—

Returns & leverage

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Return on equity15.9%+13.0pp
Debt / equity0.2×+0.2×

Where this comes from

Reported directly by Primis Financial Corp. in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The source filing: Primis Financial Corp.’s 10-Q, filed August 7, 2026.

Filed
Aug 7, 2026, 4:01 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001104659-26-092672
Line itemFor the Three Months Ended June 30, 2026For the Three Months Ended June 30, 2025For the Six Months Ended June 30, 2026For the Six Months Ended June 30, 2025
Virginia franchise tax expense6955771,3061,154
FDIC insurance assessment8541,0211,5921,814
Data processing expense2,3423,0374,5305,886
Marketing expense9347201,6941,234
Telephone and communication expense350324661611
Professional fees2,8862,4134,7464,638
Miscellaneous lending expenses1,1289001,8561,734
Other operating expenses3,9522,7636,3375,974

ITEM 1 - FINANCIAL STATEMENTS

FAQ

What is Primis Financial Corp.'s sales & marketing?
Primis Financial Corp. (FRST) reported sales & marketing of $934K in Q2 2026.
How has Primis Financial Corp.'s sales & marketing changed year-over-year?
Primis Financial Corp.'s sales & marketing increased by 29.7% year-over-year, from $720K to $934K.
What is the long-term trend for Primis Financial Corp.'s sales & marketing?
Over 4 years (2021 to 2025), Primis Financial Corp.'s sales & marketing has grown at a 5.7% compound annual growth rate (CAGR), from $1.73M to $2.16M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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