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Gen Digital Inc. GEN Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by Gen Digital Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Gen Digital Inc.’s 10-K, filed May 21, 2026.
- Filed
- May 21, 2026, 4:05 PM EDT
- Fiscal year
- FY2026
- Accession
- 0000849399-26-000017
| Line item | Year Ended / April 3, 2026 | Year Ended / March 28, 2025 | Year Ended / March 29, 2024 |
|---|---|---|---|
| Cost of revenues | 1,077 | 776 | 731 |
| Gross profit | 3,923 | 3,159 | 3,069 |
| Operating expenses: | |||
| Sales and marketing | 1,228 | 745 | 733 |
| Research and development | 409 | 329 | 332 |
| General and administrative | (87) | 291 | 604 |
| Amortization of intangible assets | 218 | 174 | 233 |
| Restructuring and other costs | 35 | 7 | 57 |
Item 15. Exhibits and Financial Statement Schedules
FAQ
- What is Gen Digital Inc.'s sales & marketing?
- Gen Digital Inc. (GEN) reported sales & marketing of $327M in Q1 2026.
- How has Gen Digital Inc.'s sales & marketing changed year-over-year?
- Gen Digital Inc.'s sales & marketing increased by 66.8% year-over-year, from $196M to $327M.
- What is the long-term trend for Gen Digital Inc.'s sales & marketing?
- Over 4 years (2022 to 2026), Gen Digital Inc.'s sales & marketing has grown at a 18.5% compound annual growth rate (CAGR), from $622M to $1.23B.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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