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American Express AXP GMNS — Marketing
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Where this comes from
Reported directly by American Express in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: American Express’s 10-Q, filed July 24, 2026.
- Filed
- Jul 24, 2026, 12:00 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000004962-26-000322
| Three Months Ended June 30, 2026(Millions) | USCS | CS | ICS | GMNS | Total Reportable Operating Segments | Corporate & Other (a) | Consolidated |
|---|---|---|---|---|---|---|---|
| Total revenues net of interest expense after provisions for credit losses | 9,025 | 4,149 | 3,396 | 2,086 | 18,656 | (104) | 18,553 |
| Expenses | |||||||
| Card Member rewards, business development and Card Member services (c) | 4,745 | 1,994 | 1,683 | 328 | 8,750 | 5 | 8,755 |
| Marketing | 813 | 379 | 352 | 100 | 1,644 | 7 | 1,650 |
| Salaries and employee benefits and other operating expenses | 1,403 | 806 | 884 | 530 | 3,623 | 453 | 4,077 |
| Total expenses | 6,961 | 3,179 | 2,919 | 958 | 14,017 | 465 | 14,482 |
| Pretax income (loss) | $2,065 | $970 | $477 | $1,128 | $4,640 | $(569) | $4,071 |
| Total assets | $123,404 | $65,567 | $52,291 | $19,401 | $260,663 | $47,540 | $308,203 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is American Express's GMNS — marketing?
- American Express (AXP) reported GMNS — marketing of $100M in Q2 2026.
- How has American Express's GMNS — marketing changed year-over-year?
- American Express's GMNS — marketing increased by 4.2% year-over-year, from $96M to $100M.
- What is the long-term trend for American Express's GMNS — marketing?
- Over 3 years (2022 to 2025), American Express's GMNS — marketing has grown at a -2.1% compound annual growth rate (CAGR), from $419M to $393M.
- What does GMNS — marketing mean?
- This represents the total expenditure on advertising, brand promotion, and marketing campaigns specifically allocated to the merchant and network services segment. It measures the company's investment in brand visibility and merchant acquisition. Effective marketing spend is critical for maintaining market share in a competitive payment landscape.
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