Booking Holdings Inc. BKNG Business Segments — Marketing expenses

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FAQ

What is Booking Holdings Inc.'s business segments — marketing expenses?

Booking Holdings Inc. (BKNG) reported business segments — marketing expenses of $2.07B in Q1 2026.

How has Booking Holdings Inc.'s business segments — marketing expenses changed year-over-year?

Booking Holdings Inc.'s business segments — marketing expenses increased by 16.4% year-over-year, from $1.78B to $2.07B.

What is the long-term trend for Booking Holdings Inc.'s business segments — marketing expenses?

Over 3 years (2022 to 2025), Booking Holdings Inc.'s business segments — marketing expenses has grown at a 11.0% compound annual growth rate (CAGR), from $5.99B to $8.19B.

What does business segments — marketing expenses mean?

Includes all costs associated with advertising, performance marketing, and customer acquisition campaigns specifically attributable to the reportable segment. This is a critical investment category for travel platforms to maintain brand visibility and drive traffic to booking sites. Monitoring this helps assess the efficiency of customer acquisition strategies relative to revenue growth.