Business Segments · Marketing expenses
Reportable Segment — Marketing expenses
Booking Holdings Inc. Reportable Segment — Marketing expenses decreased by 17.5% to $1.93B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 22.3%, from $1.58B to $1.93B. Over 3 years (FY 2022 to FY 2025), Reportable Segment — Marketing expenses shows an upward trend with a 11.0% CAGR.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ4 2025
How to read this metric
An increase may signal aggressive growth strategies, while a decrease could indicate cost-cutting or improved organic traffic efficiency.
Detailed definition
Includes all costs associated with advertising, performance marketing, and customer acquisition campaigns specifically a...
Peer comparison
Standard metric for digital-first companies; comparable to performance marketing spend at other travel or marketplace firms.
Metric ID:
bkng_segment_reportable_segment_marketing_expensesHistorical Data
16 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.50B | $1.50B | $1.50B | $1.50B | $1.69B | $1.69B | $1.69B | $1.69B | $1.61B | $1.94B | $2.15B | $1.58B | $1.78B | $2.14B | $2.34B | $1.93B |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +13.0% | +0.0% | +0.0% | +0.0% | -4.9% | +20.4% | +10.9% | -26.6% | +12.6% | +20.4% | +9.4% | -17.5% |
| YoY Change | — | — | — | — | +13.0% | +13.0% | +13.0% | +13.0% | -4.9% | +14.5% | +27.0% | -6.8% | +10.4% | +10.3% | +8.8% | +22.3% |
Range$1.50B – $2.34B
CAGR+7.0%
Avg YoY Growth+11.1%
Median YoY Growth+13.0%
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Frequently Asked Questions
- What is Booking Holdings Inc.'s reportable segment — marketing expenses?
- Booking Holdings Inc. (BKNG) reported reportable segment — marketing expenses of $1.93B in Q4 2025.
- How has Booking Holdings Inc.'s reportable segment — marketing expenses changed year-over-year?
- Booking Holdings Inc.'s reportable segment — marketing expenses increased by 22.3% year-over-year, from $1.58B to $1.93B.
- What is the long-term trend for Booking Holdings Inc.'s reportable segment — marketing expenses?
- Over 3 years (2022 to 2025), Booking Holdings Inc.'s reportable segment — marketing expenses has grown at a 11.0% compound annual growth rate (CAGR), from $5.99B to $8.19B.
- What does reportable segment — marketing expenses mean?
- The total amount spent on advertising and marketing efforts to attract users to the company's booking platforms.